If you're one of those people that has not had any luck with your pay per click search engine advertising, chances are you aren't building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you'll find your google adwords campaign will be made easy.
The first step to making a keyword list for your pay per click search engine advertising is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.
Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.
Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords for your pay per click search engine advertising campaign. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.
When you're choosing keywords for your pay per click search engine advertising campaign, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.
There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Tip! Effective pay per click management begins with devising a strong pay-per-click strategy that will result in driving qualified traffic to your website. Qualified traffic, or targeted traffic, is traffic from your target audience - those who are specifically searching for what you have to offer.
Leonard Bartholomew's pay per click search engine advertising site will help you find the most profitable keywords you need to make the most of your pay per click marketing. Find tips, tools, products, an excellent keyword suggestion tool and more about: pay per click search engine advertising.
Wednesday, December 26, 2007
Pay Per Click Strategies - Effectively Using Google AdWords
Pay Per Click search is a great way to get immediate traffic to a web site while you are building your organic traffic or to supplement organic traffic. It is no secret that Google is a great place to spend money on paid search, but there are a few things to keep in mind to make sure you don't go broke in the process.
1. Know your profit margins. This may seem simple, but specifically, what I mean is make sure you are not spending more money for your clicks than you will return on a sale. It sounds crazy, but it is easy to let your spending get out of control. One way to manage this is to focus on less popular keywords. I would much rather have a high ranking and more traffic from a specific keyword at a reasonable price, rather than a mediocre position that I am paying a lot of money for.
2. Do not utilize Google's "content network". Those who sell "AdSense profit" courses and the like will not like me for saying this, but that is where many of your clicks will end up if you send traffic to the content network. Go for the search network exclusively, and you will have plenty of better-qualified borrowers that are searching right from Google's home page.
3. Monitor and Adjust. In this business, you need to continually analyze what you are doing in your web marketing campaign and also be willing to adjust. I have used several personal sites as "test beds" over the years and sometimes it hurts, but this is the only way to really learn what works and what doesn't. Recently, I made a change on one of my affiliate sites that resulted in a decrease of almost $1,000 in just a few weeks (not a good thing). If I was not closely monitoring this, it could have resulted in an even greater loss.
4. Set a budget and stick to it. Enough said. Be committed to spending money to promote your business, but know your limits.
Anthony Kirlew is an Internet Marketing Specialist and a life long entrepreneur. Among his diverse business interests, he is the founder of The Web Traffic Team located at http://www.webtrafficteam.com, an Internet Marketing firm committed to helping businesses increase their revenues, both online and offline, through effective Internet Marketing strategies.
1. Know your profit margins. This may seem simple, but specifically, what I mean is make sure you are not spending more money for your clicks than you will return on a sale. It sounds crazy, but it is easy to let your spending get out of control. One way to manage this is to focus on less popular keywords. I would much rather have a high ranking and more traffic from a specific keyword at a reasonable price, rather than a mediocre position that I am paying a lot of money for.
2. Do not utilize Google's "content network". Those who sell "AdSense profit" courses and the like will not like me for saying this, but that is where many of your clicks will end up if you send traffic to the content network. Go for the search network exclusively, and you will have plenty of better-qualified borrowers that are searching right from Google's home page.
3. Monitor and Adjust. In this business, you need to continually analyze what you are doing in your web marketing campaign and also be willing to adjust. I have used several personal sites as "test beds" over the years and sometimes it hurts, but this is the only way to really learn what works and what doesn't. Recently, I made a change on one of my affiliate sites that resulted in a decrease of almost $1,000 in just a few weeks (not a good thing). If I was not closely monitoring this, it could have resulted in an even greater loss.
4. Set a budget and stick to it. Enough said. Be committed to spending money to promote your business, but know your limits.
Anthony Kirlew is an Internet Marketing Specialist and a life long entrepreneur. Among his diverse business interests, he is the founder of The Web Traffic Team located at http://www.webtrafficteam.com, an Internet Marketing firm committed to helping businesses increase their revenues, both online and offline, through effective Internet Marketing strategies.
Pay Per Click, SEO & Article Marketing: Which Method Should You Choose?
There's no question, the three most popular ways to drive targeted traffic to your website are pay per click advertising, SEO (Search Engine Optimization) and article marketing. And if you're on a limited budget like most marketers, you need to know the answers to the following three critical questions:
1. Which of the three methods work the best?
2. Which of the three methods should you use?
3. Which of the three methods is the most cost effective?
In this article, I'm going to answer all three of those questions and then give you my recommendation.
Let's examine the most popular of the three marketing methods first, pay per click advertising:
Pay Per Click advertising is a huge, multi-billion dollar a year industry and are huge cash cows for both Google and Yahoo. There is no faster way to drive targeted traffic to your website than with a ppc advertising campaign.
For instance, with Google Adwords, you can literally be driving targeted traffic to your website and making money in just a matter of minutes.
Does ppc advertising work? Yes and no. For some, it works extremely well. For the vast majority however, ppc advertising simply leads to frustration and money down the drain.
So, what's the problem? Actually, there are several problems:
Inexperienced marketers who don't have a clue about how to write ads that will enable them to get the most out of their ppc advertising campaign.
Exorbitant keyword costs.
Click fraud.
Because of the "pie in the sky" climate of Internet marketing, many marketers have a fatal "get rich click" mentality, because of what they've read in some e-book.
They want instant gratification...that magic pill if you will!
They're not interested in taking the time to learn how to do things the right way. So, they throw a bunch of money at a ppc ad campaign, fall flat on their face and then come away convinced that Internet marketing doesn't work and is nothing but a scam.
Exorbitant keyword costs is another huge problem. While doing research for this article, I visited Yahoo/Overture to price the popular keyword, "Internet marketing."
This is what I discovered. At the time this article was written, if you wanted the #1 position, it would cost you $2.51 per click. Ouch! Just to be listed last on the first page at #31, it would cost you 95 cents per click. Double ouch!!
Needless to say, you have to be one of the "big boys" to play over at Yahoo's sandbox.
The keyword "Internet marketing" was much more reasonably priced over at Google. The minimum bid was only 10 cents.
Tip! However, if you are not familiar with pay per click advertising, then you may want to consider taking it slowly so that you can test out your investment. Jumping right into Google or Overture may require a larger investment with little payoff since you have not developed your pay per click skills.
That price isn't bad. But then you have to contend with another huge problem that could potentially eat away at your profits... click fraud.
It is estimated that 30 percent of all ppc clicks are fraudulent. In fact, according to the June 28 issue of the San Jose Mercury News, both Google and Yahoo recently had to settle class action lawsuits regarding this very issue.
Google has to refund an estimated $90 million to advertisers. There is no word yet on the exact amount Yahoo has to refund, although they are liable for $4.95 million in attorneys fees alone.
Tip! Read the rest of the article here: Pay Per Click - A New Way to Get the Word Out on Your Website.
When you consider the billions of dollars both companies make from their ppc programs, the settlements amount to litle more than pocket change.
Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website? Yes, definitely. SEO does work. However, I personally don't think you need to invest thousands of dollars in SEO. Here's why:
With the ever-changing algorithms of search engines, you could spend big money on SEO that may put you at the very top of the search engines today, and then with one major algorithm change, you could drop completely off the charts tomorrow. (Remember Florida?)
Instead, I think you should focus on SEO basics like keyword density, title description, meta tags and acquiring plenty of inbound links.
Tip! However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales.
You should also diversify your efforts to make sure you're receiving traffic from sources other than search engines. You never want to put all of your eggs into one basket. Which brings us to our third and final marketing method:
Article Marketing: Writing articles is quickly becoming the most popular way to drive targeted traffic to your website.
The reason I like article marketing so much is because it's free, and also because articles are viral. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by millions (yes millions) of Internet users.
And because search engines love articles you can expect to get linked to by many high-profile websites, thereby increasing your PR (Page Rank) and traffic as well.
There's also another important by-product of article marketing: Credibility.
Other than testimonials from well known expert marketers, writing articles is the quickest way to establish credibility online.
If you write good, quality content, not only will your articles get published regularly, but they will also brand you as an expert in your field, which will instantly enhance your reputation and bottom line tremendously.
Tip! When your bid and monthly budget has been set, you fill in the particulars for a predesigned text ad that shows up on search pages highlighted in the right hand column or top or bottom of the page. These are pay per click ads.
Don't know how to write? No problem. Hire an affordable ghostwriter over at elance.com.
In closing, all three methods of marketing discussed in this article today work. To what degree however, will obviously depend on the experience, work ethic and ingenuity of the individual marketer.
So, which marketing method should you use?
Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your number one priority.
That said, I also think you should use a combination of all three marketing methods for optimum results.
However, I would caution you to spend your money prudently, in regards to ppc and SEO.
Tip! This has various advantages. Firstly your competition probably won't bother with these words, so you will appear further up the pay per click advert rankings.
Dale King is an ex-advertising salesman and the owner of GuruKnowledge.org
http://guruknowledge.org
1. Which of the three methods work the best?
2. Which of the three methods should you use?
3. Which of the three methods is the most cost effective?
In this article, I'm going to answer all three of those questions and then give you my recommendation.
Let's examine the most popular of the three marketing methods first, pay per click advertising:
Pay Per Click advertising is a huge, multi-billion dollar a year industry and are huge cash cows for both Google and Yahoo. There is no faster way to drive targeted traffic to your website than with a ppc advertising campaign.
For instance, with Google Adwords, you can literally be driving targeted traffic to your website and making money in just a matter of minutes.
Does ppc advertising work? Yes and no. For some, it works extremely well. For the vast majority however, ppc advertising simply leads to frustration and money down the drain.
So, what's the problem? Actually, there are several problems:
Inexperienced marketers who don't have a clue about how to write ads that will enable them to get the most out of their ppc advertising campaign.
Exorbitant keyword costs.
Click fraud.
Because of the "pie in the sky" climate of Internet marketing, many marketers have a fatal "get rich click" mentality, because of what they've read in some e-book.
They want instant gratification...that magic pill if you will!
They're not interested in taking the time to learn how to do things the right way. So, they throw a bunch of money at a ppc ad campaign, fall flat on their face and then come away convinced that Internet marketing doesn't work and is nothing but a scam.
Exorbitant keyword costs is another huge problem. While doing research for this article, I visited Yahoo/Overture to price the popular keyword, "Internet marketing."
This is what I discovered. At the time this article was written, if you wanted the #1 position, it would cost you $2.51 per click. Ouch! Just to be listed last on the first page at #31, it would cost you 95 cents per click. Double ouch!!
Needless to say, you have to be one of the "big boys" to play over at Yahoo's sandbox.
The keyword "Internet marketing" was much more reasonably priced over at Google. The minimum bid was only 10 cents.
Tip! However, if you are not familiar with pay per click advertising, then you may want to consider taking it slowly so that you can test out your investment. Jumping right into Google or Overture may require a larger investment with little payoff since you have not developed your pay per click skills.
That price isn't bad. But then you have to contend with another huge problem that could potentially eat away at your profits... click fraud.
It is estimated that 30 percent of all ppc clicks are fraudulent. In fact, according to the June 28 issue of the San Jose Mercury News, both Google and Yahoo recently had to settle class action lawsuits regarding this very issue.
Google has to refund an estimated $90 million to advertisers. There is no word yet on the exact amount Yahoo has to refund, although they are liable for $4.95 million in attorneys fees alone.
Tip! Read the rest of the article here: Pay Per Click - A New Way to Get the Word Out on Your Website.
When you consider the billions of dollars both companies make from their ppc programs, the settlements amount to litle more than pocket change.
Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website? Yes, definitely. SEO does work. However, I personally don't think you need to invest thousands of dollars in SEO. Here's why:
With the ever-changing algorithms of search engines, you could spend big money on SEO that may put you at the very top of the search engines today, and then with one major algorithm change, you could drop completely off the charts tomorrow. (Remember Florida?)
Instead, I think you should focus on SEO basics like keyword density, title description, meta tags and acquiring plenty of inbound links.
Tip! However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales.
You should also diversify your efforts to make sure you're receiving traffic from sources other than search engines. You never want to put all of your eggs into one basket. Which brings us to our third and final marketing method:
Article Marketing: Writing articles is quickly becoming the most popular way to drive targeted traffic to your website.
The reason I like article marketing so much is because it's free, and also because articles are viral. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by millions (yes millions) of Internet users.
And because search engines love articles you can expect to get linked to by many high-profile websites, thereby increasing your PR (Page Rank) and traffic as well.
There's also another important by-product of article marketing: Credibility.
Other than testimonials from well known expert marketers, writing articles is the quickest way to establish credibility online.
If you write good, quality content, not only will your articles get published regularly, but they will also brand you as an expert in your field, which will instantly enhance your reputation and bottom line tremendously.
Tip! When your bid and monthly budget has been set, you fill in the particulars for a predesigned text ad that shows up on search pages highlighted in the right hand column or top or bottom of the page. These are pay per click ads.
Don't know how to write? No problem. Hire an affordable ghostwriter over at elance.com.
In closing, all three methods of marketing discussed in this article today work. To what degree however, will obviously depend on the experience, work ethic and ingenuity of the individual marketer.
So, which marketing method should you use?
Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your number one priority.
That said, I also think you should use a combination of all three marketing methods for optimum results.
However, I would caution you to spend your money prudently, in regards to ppc and SEO.
Tip! This has various advantages. Firstly your competition probably won't bother with these words, so you will appear further up the pay per click advert rankings.
Dale King is an ex-advertising salesman and the owner of GuruKnowledge.org
http://guruknowledge.org
How To Build a Huge Pay Per Click Keyword List
Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.
Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword.
Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?
Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.
Next try expanding into types of mortgage - flexible, interest only etc. take these and mix them up with your first list, as you do this you'll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.
Avoid the general keywords and dig a little deeper to expand on related terms or, here's a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don't always type a search phrase in a logical order.
You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn't matter if this domain doesn't exist, people type things like this into a search engine so it's possible you can pick up low cost traffic with these keywords.
Tip! For more information click Pay per Click Advertising or SEO Article by Robbie Darmona - an article writer who writes on a wide variety of subjects.
For some quick avenues to explore check out these keyword goldmines -
Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo's, hyphens instead of spaces.
Tip! It wasn't the Pay Per Click company's fault. They basically did what they pronised to do.
Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It's important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easietr targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler.
Another great source for keywords are your site Log files they'll tell you exactly what keyphrase has been used to find your site by a visitor.
Darren Yates is the creator of PPC Accelerator a software shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Watch the video demonstration - http://www.ppcaccelerator.com
Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword.
Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?
Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.
Next try expanding into types of mortgage - flexible, interest only etc. take these and mix them up with your first list, as you do this you'll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.
Avoid the general keywords and dig a little deeper to expand on related terms or, here's a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don't always type a search phrase in a logical order.
You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn't matter if this domain doesn't exist, people type things like this into a search engine so it's possible you can pick up low cost traffic with these keywords.
Tip! For more information click Pay per Click Advertising or SEO Article by Robbie Darmona - an article writer who writes on a wide variety of subjects.
For some quick avenues to explore check out these keyword goldmines -
Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo's, hyphens instead of spaces.
Tip! It wasn't the Pay Per Click company's fault. They basically did what they pronised to do.
Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It's important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easietr targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler.
Another great source for keywords are your site Log files they'll tell you exactly what keyphrase has been used to find your site by a visitor.
Darren Yates is the creator of PPC Accelerator a software shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Watch the video demonstration - http://www.ppcaccelerator.com
Earning from PPC Search Engine Affiliate Programs
What are PPC Search Engines?
PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the third highest bidder for the same keyword, etc.
When a visitor then does a search in the PPC Search Engine and clicks on an advertisers bided link, the advertisers account will then get deducted for that click. This only happens once per unique visitor. So if that same visitor clicked on the same advertisers bided link twice, then the advertisers account will only get deducted for the first click.
Why is it easier to earn from PPC Search Engines than other affiliate programs?
PPC Search Engine affiliate programs are a good and easy way to earn some quick cash online. It is a lot easier to earn from PPC Search Engines than most other affiliate programs because you earn from your visitors click-thru's to an advertisers site and not per action or sale.
Where can I find PPC Search Engines that offer affiliate programs?
There are only a few good resources on the Internet that lists a large amount of PPC Search Engines. Most of these are either outdated where they have a lot of PPC Search Engines that don't exist anymore or only mainly gives information about a PPC Search Engines advertising offers.
If you were looking to join some PPC Search Engines that offer affiliate programs so that you can earn some quick and easy cash, then a useful resource to use would be http://www.affiliateseeking.com/ppcaff.php.
Tip! With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.
This is because it lists over 375 PPC Search Engines where you can easily compare what each PPC Search Engines affiliate program has to offer and you can even organize the PPC Search Engines results by Date Added, Minimum Payout, Earnings, etc.
Search Engine Marketing Paid Search Mgmt. and SEO experts. Realize your website's potential.
I have joined a PPC Search Engine. How do I go about advertising it so that I can earn from it?
Once you have joined a PPC Search Engine, you can then easily get promotional links/ material from the affiliate section of the PPC Search Engine account where you can then use them to advertise the PPC Search Engine that you have joined.
- www.speedppc.comPay Per Click Marketing 72,500% Faster Watch The Video Proof - Now
Most PPC Search Engines allow you to advertise them by using search boxes, an xml feed, text links, referral links, banners, a portal page, and more.
About The Author
Jonathon White has been doing advertising/ marketing on the Web for over three years. He is the Webmaster of three sites, which are: http://www.affiliateseeking.com - a categorized affiliate programs directory. http://www.simplysearch4it.com - a general web portal where people can play FREE online games, add free articles, search the Web, and much more. http://www.1hostseeking.com - a web hosting directory.
PPC Experts Trust The Pioneers of Search Engine Marketing & PPC Advertising.
The above article can be re-printed as longs as the bio lines stay in place.
PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the third highest bidder for the same keyword, etc.
When a visitor then does a search in the PPC Search Engine and clicks on an advertisers bided link, the advertisers account will then get deducted for that click. This only happens once per unique visitor. So if that same visitor clicked on the same advertisers bided link twice, then the advertisers account will only get deducted for the first click.
Why is it easier to earn from PPC Search Engines than other affiliate programs?
PPC Search Engine affiliate programs are a good and easy way to earn some quick cash online. It is a lot easier to earn from PPC Search Engines than most other affiliate programs because you earn from your visitors click-thru's to an advertisers site and not per action or sale.
Where can I find PPC Search Engines that offer affiliate programs?
There are only a few good resources on the Internet that lists a large amount of PPC Search Engines. Most of these are either outdated where they have a lot of PPC Search Engines that don't exist anymore or only mainly gives information about a PPC Search Engines advertising offers.
If you were looking to join some PPC Search Engines that offer affiliate programs so that you can earn some quick and easy cash, then a useful resource to use would be http://www.affiliateseeking.com/ppcaff.php.
Tip! With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.
This is because it lists over 375 PPC Search Engines where you can easily compare what each PPC Search Engines affiliate program has to offer and you can even organize the PPC Search Engines results by Date Added, Minimum Payout, Earnings, etc.
Search Engine Marketing Paid Search Mgmt. and SEO experts. Realize your website's potential.
I have joined a PPC Search Engine. How do I go about advertising it so that I can earn from it?
Once you have joined a PPC Search Engine, you can then easily get promotional links/ material from the affiliate section of the PPC Search Engine account where you can then use them to advertise the PPC Search Engine that you have joined.
- www.speedppc.comPay Per Click Marketing 72,500% Faster Watch The Video Proof - Now
Most PPC Search Engines allow you to advertise them by using search boxes, an xml feed, text links, referral links, banners, a portal page, and more.
About The Author
Jonathon White has been doing advertising/ marketing on the Web for over three years. He is the Webmaster of three sites, which are: http://www.affiliateseeking.com - a categorized affiliate programs directory. http://www.simplysearch4it.com - a general web portal where people can play FREE online games, add free articles, search the Web, and much more. http://www.1hostseeking.com - a web hosting directory.
PPC Experts Trust The Pioneers of Search Engine Marketing & PPC Advertising.
The above article can be re-printed as longs as the bio lines stay in place.
Poker Affiliate Marketing Strategy: PPC Advertising
Using PPC advertising to promote your poker websites is a great internet marketing strategy. PPC advertising allows you to instantly send traffic to a site, no matter how old the website is or how well it is optimized for the search engines.
PPC stands for "Pay Per Click" and has become a very popular online advertising technique. PPC advertising involves bidding on advertising space and paying only when a visitor clicks an ad and visits the advertisers website. Pay per click ads are normally placed next to organic search results.
PPC advertising is really a game of bidding on traffic. You can bid on keyword phrases that are relevant to your website topic.
PPC advertising is also called the following:
· Pay per position · Cost per click (CPC) · Pay per placement · Pay per performance · Pay per ranking
You can being advertising your poker websites with PPC by following these steps:
1. Create an account and deposit money
2. Create your keyword list
3. Bid on ad placement
4. Write and test ad copy
5. Enable your ads to go live
The benefits to using PPC advertising are many. Here are just a few reasons why you should consider this technique as a poker affiliate tool:
· PPC ads allow you to generate as much traffic as you choose immediately.
· PPC advertising generates highly targeted traffic.
· PPC ads give you a new traffic stream.
· PPC advertising allows you to easily track your investment.
Below are some vital things to consider as you're getting ready to play your pay per click campaign:
1. Know your product
Tip! With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.
2. Stay within your advertising budget
3. Don't overbid
4. Keep an eye on results
5. Find less obvious, highly profitable keywords to bid on
6. Write effective ads and constantly test and tweak
7. Make sure that the website you're sending traffic to is converting well
StealthEmployed.com Find Stealth info about how to make money online
When executed properly, PPC advertising can be extremely powerful and can provide a great return on investment. If you're looking to generate more traffic to your poker websites, I would encourage you to look into the world of PPC advertising... it is an easy way to see results quickly.
Pay Per Ship Advertising No Risk of Click Fraud and Highly Visible Ads Delivered Via FedEx!
Learn how to become a super poker affiliate by promoting the best poker affiliate programs at http://www.epokeraffiliate.com/
PPC stands for "Pay Per Click" and has become a very popular online advertising technique. PPC advertising involves bidding on advertising space and paying only when a visitor clicks an ad and visits the advertisers website. Pay per click ads are normally placed next to organic search results.
PPC advertising is really a game of bidding on traffic. You can bid on keyword phrases that are relevant to your website topic.
PPC advertising is also called the following:
· Pay per position · Cost per click (CPC) · Pay per placement · Pay per performance · Pay per ranking
You can being advertising your poker websites with PPC by following these steps:
1. Create an account and deposit money
2. Create your keyword list
3. Bid on ad placement
4. Write and test ad copy
5. Enable your ads to go live
The benefits to using PPC advertising are many. Here are just a few reasons why you should consider this technique as a poker affiliate tool:
· PPC ads allow you to generate as much traffic as you choose immediately.
· PPC advertising generates highly targeted traffic.
· PPC ads give you a new traffic stream.
· PPC advertising allows you to easily track your investment.
Below are some vital things to consider as you're getting ready to play your pay per click campaign:
1. Know your product
Tip! With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.
2. Stay within your advertising budget
3. Don't overbid
4. Keep an eye on results
5. Find less obvious, highly profitable keywords to bid on
6. Write effective ads and constantly test and tweak
7. Make sure that the website you're sending traffic to is converting well
StealthEmployed.com Find Stealth info about how to make money online
When executed properly, PPC advertising can be extremely powerful and can provide a great return on investment. If you're looking to generate more traffic to your poker websites, I would encourage you to look into the world of PPC advertising... it is an easy way to see results quickly.
Pay Per Ship Advertising No Risk of Click Fraud and Highly Visible Ads Delivered Via FedEx!
Learn how to become a super poker affiliate by promoting the best poker affiliate programs at http://www.epokeraffiliate.com/
Affiliate PPC Program, Adsense Can Make You A Quiet Fortune
Before leading affiliate PPC programs like Adsense came along, many web sites were losing money. In fact the debate over what exactly needed to be done to ensure that a web site could pay for itself had raged for a number of years.
With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.
Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task. It was obvious that getting the visitors to a site to click at an ad for more information was a whole lot easier than getting them to purchase something from the site. It was clear that they were bound to make a serious income from being paid every time somebody clicked on the ads displayed at their site, even if every click paid just a few cents.
The result has been that the quality of content on the net has improved dramatically as many smaller sites and blogs have aggressively gone all out to compete for traffic and ppc affiliate program revenue with larger more established sites.
Christopher Kyalo is a successful online entrepreneur involved in several lucrative affiliate programs. Read other parts of this article at his Affiliate program blog. Subscribe to his Affiliate Insider Secrets newsletter now and access a free copy of his life-changing special report My Sure Fire Guide To 6-figure check Affiliate Success. To subscribe simply send a blank email now to affiliate-insider-subscribe@yahoogroups.com
With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.
Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task. It was obvious that getting the visitors to a site to click at an ad for more information was a whole lot easier than getting them to purchase something from the site. It was clear that they were bound to make a serious income from being paid every time somebody clicked on the ads displayed at their site, even if every click paid just a few cents.
The result has been that the quality of content on the net has improved dramatically as many smaller sites and blogs have aggressively gone all out to compete for traffic and ppc affiliate program revenue with larger more established sites.
Christopher Kyalo is a successful online entrepreneur involved in several lucrative affiliate programs. Read other parts of this article at his Affiliate program blog. Subscribe to his Affiliate Insider Secrets newsletter now and access a free copy of his life-changing special report My Sure Fire Guide To 6-figure check Affiliate Success. To subscribe simply send a blank email now to affiliate-insider-subscribe@yahoogroups.com
PPC Affiliate Programs
Ppc affiliate programs are very common to see on a website. Ppc affiliate programs are can be very useful in providing your website with content & earning free advertising credits. By adding a free search bar to your website, you can generate a lot of free traffic for every search & click done. Here are some ppc affiliate programs pro's & con's.
Pro With most ppc affiliate programs, after you join they will give you a HTML code to place on your website for a fast & easy setup. Once the free search bar is up and running you can start earning credits towards ppc search engine advertising. Think of the savings you don't have to pay for targeted ppc advertising no more. On most ppc affiliate programs you earn $0.05 per search and $0.10 per click done from the free search bar on your website. Say you earn only $1.00 a day, I know that doesn't sound like a lot but if your keyword is "web hosting" @ $0.01 per click for top position that's 100 unique targeted visitors to your website to help you earn more ppc advertising credits & buy your products.
Con Ppc affiliate programs can be blamed for one of the main reasons there is so much click fraud on the Internet today.
Pro Ppc affiliate programs have worked harder then every to put a stop to click fraud by tracing different ip address to make sure all clicks are unique visitors. So the advertiser do not get scammed for there money or earnings.
Pro Ppc affiliate programs provide your visitors with free content and enabling search capabilities on your website allowing visitors to do research or to help find something there looking for. By using a quality ppc affiliate program you get quality content that keep your visitors coming back daily to find what they need.
As you can see there are more pros then cons when it comes to ppc affiliate programs. If you already have a website and it doesn't have search capabilities you're missing out on free advertising & building customer appreciation by providing them with a free service allowing them to get what they want when they want it. Ppc affiliate programs is an easy way to help jump star your online business.
Tip! Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task.
Paid Results
Pro With most ppc affiliate programs, after you join they will give you a HTML code to place on your website for a fast & easy setup. Once the free search bar is up and running you can start earning credits towards ppc search engine advertising. Think of the savings you don't have to pay for targeted ppc advertising no more. On most ppc affiliate programs you earn $0.05 per search and $0.10 per click done from the free search bar on your website. Say you earn only $1.00 a day, I know that doesn't sound like a lot but if your keyword is "web hosting" @ $0.01 per click for top position that's 100 unique targeted visitors to your website to help you earn more ppc advertising credits & buy your products.
Con Ppc affiliate programs can be blamed for one of the main reasons there is so much click fraud on the Internet today.
Pro Ppc affiliate programs have worked harder then every to put a stop to click fraud by tracing different ip address to make sure all clicks are unique visitors. So the advertiser do not get scammed for there money or earnings.
Pro Ppc affiliate programs provide your visitors with free content and enabling search capabilities on your website allowing visitors to do research or to help find something there looking for. By using a quality ppc affiliate program you get quality content that keep your visitors coming back daily to find what they need.
As you can see there are more pros then cons when it comes to ppc affiliate programs. If you already have a website and it doesn't have search capabilities you're missing out on free advertising & building customer appreciation by providing them with a free service allowing them to get what they want when they want it. Ppc affiliate programs is an easy way to help jump star your online business.
Tip! Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task.
Paid Results
Affiliate Marketing and PPC Beginners Guide
Affiliate marketing is taking the internet by storm it is turning paupers in to kings and with this article I will send you on your way to becoming a master of Affiliate marketing.
First of all affiliate marketing comes in all shapes and forms but has three main components, The Product you are marketing, the commission you are paid and how you market the product.
Firstly the products, there are a large range of products to choose but the choices I recommend are
Hellopharmacy.com -This online pharmacy has a large of range of Prescription drugs including the popular men's impotence drugs Cialis and Viagra; you get $20 on all first sales and $10 on re orders.
Commission Junction - Is similar to a middle man which handles a large range of affiliate products for different companies, you sign up and choose of literly tens of thousands of quality products, commissions can range from $1 to thousands of dollars.
Clickbank is similar to Commission Junction but its product range is generally of lesser quality such as money making e-books and the like.
Now choosing your product can be a some what interesting experience but the best results are usually achieved by choosing a niche area where competition is less and choosing no more that two to three products at most.
Now generally commissions range all over the place that's why I recommend a pharmacy for a first try as it's quite good, but there are plenty of other areas, you just got to find them.
Now that you have chosen your product range it is time to market the product with PPC.
Pay per click it is what is says you pay per click, recommend that you try to budget for a loss at start and learn from it, try to be specific with your keywords. In the PPC arena you usually have to bid against other users
Tip! Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task.
Google Adwords - Generally the biggest out there usually works.
Pageseeker/Roar - Produces quality clicks highly recommended.
GOclick - Have found lower quality clicks but generally cheaper.
It may take time to find the right niche and ppc advertising but if you can find the right balance, you'll be making money in no time.
Search Engine Marketing Paid Search Mgmt. and SEO experts. Realize your website's potential.
Copyright Alexander Price 2006 All Rights Reserved
Alexander Price is an expert in Affialte Marketing and Online pharmacys.
If you want to sign up as an affilate at his website http://hellopharmacy.com/affiliates.php you are more than willing to do so.
First of all affiliate marketing comes in all shapes and forms but has three main components, The Product you are marketing, the commission you are paid and how you market the product.
Firstly the products, there are a large range of products to choose but the choices I recommend are
Hellopharmacy.com -This online pharmacy has a large of range of Prescription drugs including the popular men's impotence drugs Cialis and Viagra; you get $20 on all first sales and $10 on re orders.
Commission Junction - Is similar to a middle man which handles a large range of affiliate products for different companies, you sign up and choose of literly tens of thousands of quality products, commissions can range from $1 to thousands of dollars.
Clickbank is similar to Commission Junction but its product range is generally of lesser quality such as money making e-books and the like.
Now choosing your product can be a some what interesting experience but the best results are usually achieved by choosing a niche area where competition is less and choosing no more that two to three products at most.
Now generally commissions range all over the place that's why I recommend a pharmacy for a first try as it's quite good, but there are plenty of other areas, you just got to find them.
Now that you have chosen your product range it is time to market the product with PPC.
Pay per click it is what is says you pay per click, recommend that you try to budget for a loss at start and learn from it, try to be specific with your keywords. In the PPC arena you usually have to bid against other users
Tip! Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task.
Google Adwords - Generally the biggest out there usually works.
Pageseeker/Roar - Produces quality clicks highly recommended.
GOclick - Have found lower quality clicks but generally cheaper.
It may take time to find the right niche and ppc advertising but if you can find the right balance, you'll be making money in no time.
Search Engine Marketing Paid Search Mgmt. and SEO experts. Realize your website's potential.
Copyright Alexander Price 2006 All Rights Reserved
Alexander Price is an expert in Affialte Marketing and Online pharmacys.
If you want to sign up as an affilate at his website http://hellopharmacy.com/affiliates.php you are more than willing to do so.
Monday, November 26, 2007
Pay Per Click Advertising Campaigns on Google and Yahoo
Pay-per-click advertising campaigns ( PPC ), like Google Adwords or Overture's, can play an important role in the development of qualified Web Site traffic. Set up a pay-per-click campaign the right way and a quiet Web Site can turn into a buzz-saw of activity and production. Set it up wrong, and you can throw away a lot of money.
Jumpstart Web Site Traffic with Pay Per Click Advertising
Pay-per-click campaigns can increase the popularity/visibility and improve the "organic" listings of a new Web Site that would otherwise receive poor rankings. After a set budget is reached, the campaigns can be easily revised or cancelled.
Supplement Web Site traffic with Pay Per Click Campaigns
Pay-per-click campaigns can be used periodically to take advantage of timely events like sales or events and can be used to test the demand for new products or services.
Primary Web Site Traffic Through Pay Per Click Advertising
Due to the high level of control and tracking provided by pay-per-click campaigns, the cost effectiveness can be clearly identified. The conversion rate of traffic delivered by pay-per-click campaigns, and the sales and leads they generate, may far exceed the cost.
Pay Per Click Advertising Campaigns and Keywords
The Keyword List developed for use in SE Optimization is also used in creating pay-per-click campaigns and can be the most important factor impacting the success of a p/c campaign.
Pay Per Click and Traffic Conversion
If you choose to implement a pay-per-click campaign, it is important to be able to accurately track the success or "conversion rate" of any campaign. This requires the creation of success pages that include the code necessary for recognizing a browser that has been referred by a particular pay/click campaign.
Conversion: SEO Vs. Pay Per Click Advertising
When looking at conversion by campaign goal, MarketingSherpa compared paid search to SEO and found the following:*
• Average of all campaigns: SEO ( Search Engine Optimization ) had higher conversion rates (4.2%) than paid search (3.6%)
•Delayed e-commerce / service purchased campaigns: SEO had higher conversion rates (6.3%) than ppc advertising (4.2%)
•E-commerce products / service purchase campaigns, SEO had higher conversion rates (4.1%) than paid search (3.8%)
*SOURCE: Website Services Magazine, May 2006
The above information highlights the importance of SEO in website design. Pay per click advertising is a great way to jump start traffic to a website. Pay per click advertising should not be relied on as your only source for driving traffic to a website. Current studies are showing that ppc advertising can also boost your natural SEO rankings.
To find out more on the benefits of Pay Per Click advertising campaigns please visit:
Tip! With Pay Per Click advertising via Google and Overture, the cost of the ad is based upon the performance of the ad; however, the effectiveness of the ad is gauged by its conversion ratio. Thanks to tools provided by both Google and Overture, these conversion ratios can be calculated automatically.
http://www.salmonroe.com/2b_pay_per_click_campaigns.html
Jumpstart Web Site Traffic with Pay Per Click Advertising
Pay-per-click campaigns can increase the popularity/visibility and improve the "organic" listings of a new Web Site that would otherwise receive poor rankings. After a set budget is reached, the campaigns can be easily revised or cancelled.
Supplement Web Site traffic with Pay Per Click Campaigns
Pay-per-click campaigns can be used periodically to take advantage of timely events like sales or events and can be used to test the demand for new products or services.
Primary Web Site Traffic Through Pay Per Click Advertising
Due to the high level of control and tracking provided by pay-per-click campaigns, the cost effectiveness can be clearly identified. The conversion rate of traffic delivered by pay-per-click campaigns, and the sales and leads they generate, may far exceed the cost.
Pay Per Click Advertising Campaigns and Keywords
The Keyword List developed for use in SE Optimization is also used in creating pay-per-click campaigns and can be the most important factor impacting the success of a p/c campaign.
Pay Per Click and Traffic Conversion
If you choose to implement a pay-per-click campaign, it is important to be able to accurately track the success or "conversion rate" of any campaign. This requires the creation of success pages that include the code necessary for recognizing a browser that has been referred by a particular pay/click campaign.
Conversion: SEO Vs. Pay Per Click Advertising
When looking at conversion by campaign goal, MarketingSherpa compared paid search to SEO and found the following:*
• Average of all campaigns: SEO ( Search Engine Optimization ) had higher conversion rates (4.2%) than paid search (3.6%)
•Delayed e-commerce / service purchased campaigns: SEO had higher conversion rates (6.3%) than ppc advertising (4.2%)
•E-commerce products / service purchase campaigns, SEO had higher conversion rates (4.1%) than paid search (3.8%)
*SOURCE: Website Services Magazine, May 2006
The above information highlights the importance of SEO in website design. Pay per click advertising is a great way to jump start traffic to a website. Pay per click advertising should not be relied on as your only source for driving traffic to a website. Current studies are showing that ppc advertising can also boost your natural SEO rankings.
To find out more on the benefits of Pay Per Click advertising campaigns please visit:
Tip! With Pay Per Click advertising via Google and Overture, the cost of the ad is based upon the performance of the ad; however, the effectiveness of the ad is gauged by its conversion ratio. Thanks to tools provided by both Google and Overture, these conversion ratios can be calculated automatically.
http://www.salmonroe.com/2b_pay_per_click_campaigns.html
How Your Google Adwords Quality Score Can Reduce The Amount You Pay Per Click
Google Adwords is an auction based Pay Per Click (PPC) advertising system where you as a PPC advertiser set the maximum amount you are willing to pay for each click you receive from your advertisement placed with Google.
As an Adwords advertiser you compete in a real-time auction every time a keyword prompts your ad. Adwords is a 'Vickery' type auction. In a Vickery auction once a winner has been decided, the actual price paid is not the maximum amount bid, it is one penny more than the bid of the second highest bidder. Google Adwords adds a twist to this, as winning bidders are determined by Ad Rank not by maximum bid.
An understanding of the way that Google Adwords ranks PPC bidders to determine who has won each of the real-time auctions is essential to establishing a coherent and profitable strategy when taking part in the Google Adwords PPC Programme.
The Google Adwords Quality Score
The Google Adwords system for determining who wins the PPC auction is based upon the belief that high quality advert creatives benefit all parties involved. When the ads that Google displays match the needs of searchers the assertion is that this benefits advertisers, searchers, publishers and Google alike. They call this 'relevancy'.
Tip! My top resource to help anyone make money from pay per click is The Affiliate Classroom. A $1 trial is available here: http://www.
Given that the winning bidder gets the highest position and the highest position gets the most clicks, the goal for you as a Google advertiser is to get the highest position for your ad at the lowest possible cost per click (CPC).
Every time a search is triggered and an auction has taken place, Google ranks the resultant ads by 'Ad Rank'. The position of each ad is based upon its 'Ad Rank'
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
Since the 'Ad Rank' is not just the maximum amount that an advertiser has bid the highest bidder does not always win. The winning bid is based upon an additional set of elements, which together make up the Google Quality Score.
The Quality Score is the basis upon which Google measures the relevancy of your ad to users and has a major effect in deciding how much you actually pay per click. This means that to compete efficiently an Adwords advertiser must be aware of what they have to do to achieve a high Google quality score.
Exactly how Google calculates the Quality Score is unknown to us and is a closely guarded trade secret.
Google do tell us however that Quality Score is determined by a keyword's clickthrough rate (CTR), the historical performance of that keyword, the relevance of text in the ad, and other relevancy factors including the landing page of the target url.
Tip! Before promoting one's site through a pay per click (ppc) search engine, it is very important to take into account a few important points. Paying attention to the following points will not only increase one's conversion rate, but it will also minimize the advertiser's chances of losing one's funds as a result of fraudulent clicking.
The Google Quality Score & Cost Per Click (CPC)
Naturally the higher an ad's Quality Score, the more relevant it is for the keywords to which it is tied. When ads are highly relevant to the searcher they tend to earn more clicks and therefore achieve a higher clickthrough rate (CTR). This conveys to Google that users like what they see and are finding the ad relevant and clicking on it to find out more. A higher CTR will increase a keyword's Quality Score which in turn increases the Ad Rank. As a PPC advertiser this means that you can maintain or increase your position whilst lowering the actual cost per click that you pay.
Furthermore Google stops displaying ads for keywords that have a low Quality Score. If an ad has a low Quality Score on a certain keyword it means that users are not finding that ad relevant to their needs and Google will disable the keyword by making it inactive.
A Practical Example Of How The Google Quality Score Works
The PPC bidding system inside Google Adwords is a complicated one because we can never fully be sure of the Quality Score of competitive bids.
Making assumptions about the Google Quality Score, here is an example of how the Google Adwords system would decide who wins an auction and how much they would pay per click.
Tip! The main benefit of Pay Per Click advertising, compared to relying solely on organic SEO, is that PPC ads can be live in a matter of minutes. With your website up and running, and armed with a credit card, you're on your way to advertising on the web's top search engines in no time.
I've used 5 PPC bidders to display how it works but in reality there will be many more bidders involved in each PPC auction.
The column titled 'Actual CPC' in the table below shows how much each Adwords bidder would pay for their click following that particular auction.
Quality Score Maximum CPC Ad rank Actual CPC
Noddy 3 £0.55 1.7 £0.34
Big Ears 1 £1.00 1.0 £0.81
PC Plod 1 £0.80 0.8 £0.41
Bill 2 £0.20 0.4 £0.11
Ben 1 £0.20 0.2 £0.01
Tip! For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates this picture with the quality score.
To calculate how much each PPC bidder pays, Google first calculates the Ad Rank for each bidder. The Ad Rank is Google's Quality Score multiplied by the Maximum CPC. In the table above we have ranked the ads by their Ad Rank and we can see that Noddy has won this PPC auction and his ad will be in top position in the search engine results.
Noddy was prepared to pay Google up to a maximum of £0.55 per click but he only needs to pay 1p more than would be necessary to keep his Ad Rank above the next highest ranked bidder - £0.34. The calculation is:
'Actual CPC' = 'Ad Rank of Next Highest Bidder' / 'Quality Score of Winning Bidder') + 1p
Which in our case is:
('Big Ears Ad Rank' / 'Noddy's Quality Score') + 1p = £0.34p
The same logic is applied to each bidder in the list, Big Ears and PC Plod, then PC Plod and Bill, etc.
In the example above you can see that because Google is rewarding Noddy because his ad is relevant, he is actually paying much less per click than his competitors Big Ears and PC Plod.
Using this formula, if all other factors remained constant, Big Ears would have to pay a whopping £1.66 per click if he wanted to move up to a postion above Noddy.
Tip! With Pay Per Click advertising via Google and Overture, the cost of the ad is based upon the performance of the ad; however, the effectiveness of the ad is gauged by its conversion ratio. Thanks to tools provided by both Google and Overture, these conversion ratios can be calculated automatically.
As you can see from this example any PPC advertiser that does not understand the concept of Quality Score runs the risk of paying heavily for their ignorance.
Sayu Ltd. specialise in pay per click management services. By utilising advanced statistical techniques, long tail marketing and proprietary automated bidding software we can reduce overall advertising spend and increase the quantity and quality of traffic that is provided by a client's internet advertising campaigns. For more information, please see http://www.sayu.co.uk
You may also be interested in our recent White Paper titled Google Adwords: Using the Long Tail to Optimize your Google Adwords ROI. This explains how long tail marketing techniques can receive as much or even more targeted traffic for substantially less money.
As an Adwords advertiser you compete in a real-time auction every time a keyword prompts your ad. Adwords is a 'Vickery' type auction. In a Vickery auction once a winner has been decided, the actual price paid is not the maximum amount bid, it is one penny more than the bid of the second highest bidder. Google Adwords adds a twist to this, as winning bidders are determined by Ad Rank not by maximum bid.
An understanding of the way that Google Adwords ranks PPC bidders to determine who has won each of the real-time auctions is essential to establishing a coherent and profitable strategy when taking part in the Google Adwords PPC Programme.
The Google Adwords Quality Score
The Google Adwords system for determining who wins the PPC auction is based upon the belief that high quality advert creatives benefit all parties involved. When the ads that Google displays match the needs of searchers the assertion is that this benefits advertisers, searchers, publishers and Google alike. They call this 'relevancy'.
Tip! My top resource to help anyone make money from pay per click is The Affiliate Classroom. A $1 trial is available here: http://www.
Given that the winning bidder gets the highest position and the highest position gets the most clicks, the goal for you as a Google advertiser is to get the highest position for your ad at the lowest possible cost per click (CPC).
Every time a search is triggered and an auction has taken place, Google ranks the resultant ads by 'Ad Rank'. The position of each ad is based upon its 'Ad Rank'
Ad Rank = 'Maximum Cost Per Click' x 'Quality Score'
Since the 'Ad Rank' is not just the maximum amount that an advertiser has bid the highest bidder does not always win. The winning bid is based upon an additional set of elements, which together make up the Google Quality Score.
The Quality Score is the basis upon which Google measures the relevancy of your ad to users and has a major effect in deciding how much you actually pay per click. This means that to compete efficiently an Adwords advertiser must be aware of what they have to do to achieve a high Google quality score.
Exactly how Google calculates the Quality Score is unknown to us and is a closely guarded trade secret.
Google do tell us however that Quality Score is determined by a keyword's clickthrough rate (CTR), the historical performance of that keyword, the relevance of text in the ad, and other relevancy factors including the landing page of the target url.
Tip! Before promoting one's site through a pay per click (ppc) search engine, it is very important to take into account a few important points. Paying attention to the following points will not only increase one's conversion rate, but it will also minimize the advertiser's chances of losing one's funds as a result of fraudulent clicking.
The Google Quality Score & Cost Per Click (CPC)
Naturally the higher an ad's Quality Score, the more relevant it is for the keywords to which it is tied. When ads are highly relevant to the searcher they tend to earn more clicks and therefore achieve a higher clickthrough rate (CTR). This conveys to Google that users like what they see and are finding the ad relevant and clicking on it to find out more. A higher CTR will increase a keyword's Quality Score which in turn increases the Ad Rank. As a PPC advertiser this means that you can maintain or increase your position whilst lowering the actual cost per click that you pay.
Furthermore Google stops displaying ads for keywords that have a low Quality Score. If an ad has a low Quality Score on a certain keyword it means that users are not finding that ad relevant to their needs and Google will disable the keyword by making it inactive.
A Practical Example Of How The Google Quality Score Works
The PPC bidding system inside Google Adwords is a complicated one because we can never fully be sure of the Quality Score of competitive bids.
Making assumptions about the Google Quality Score, here is an example of how the Google Adwords system would decide who wins an auction and how much they would pay per click.
Tip! The main benefit of Pay Per Click advertising, compared to relying solely on organic SEO, is that PPC ads can be live in a matter of minutes. With your website up and running, and armed with a credit card, you're on your way to advertising on the web's top search engines in no time.
I've used 5 PPC bidders to display how it works but in reality there will be many more bidders involved in each PPC auction.
The column titled 'Actual CPC' in the table below shows how much each Adwords bidder would pay for their click following that particular auction.
Quality Score Maximum CPC Ad rank Actual CPC
Noddy 3 £0.55 1.7 £0.34
Big Ears 1 £1.00 1.0 £0.81
PC Plod 1 £0.80 0.8 £0.41
Bill 2 £0.20 0.4 £0.11
Ben 1 £0.20 0.2 £0.01
Tip! For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates this picture with the quality score.
To calculate how much each PPC bidder pays, Google first calculates the Ad Rank for each bidder. The Ad Rank is Google's Quality Score multiplied by the Maximum CPC. In the table above we have ranked the ads by their Ad Rank and we can see that Noddy has won this PPC auction and his ad will be in top position in the search engine results.
Noddy was prepared to pay Google up to a maximum of £0.55 per click but he only needs to pay 1p more than would be necessary to keep his Ad Rank above the next highest ranked bidder - £0.34. The calculation is:
'Actual CPC' = 'Ad Rank of Next Highest Bidder' / 'Quality Score of Winning Bidder') + 1p
Which in our case is:
('Big Ears Ad Rank' / 'Noddy's Quality Score') + 1p = £0.34p
The same logic is applied to each bidder in the list, Big Ears and PC Plod, then PC Plod and Bill, etc.
In the example above you can see that because Google is rewarding Noddy because his ad is relevant, he is actually paying much less per click than his competitors Big Ears and PC Plod.
Using this formula, if all other factors remained constant, Big Ears would have to pay a whopping £1.66 per click if he wanted to move up to a postion above Noddy.
Tip! With Pay Per Click advertising via Google and Overture, the cost of the ad is based upon the performance of the ad; however, the effectiveness of the ad is gauged by its conversion ratio. Thanks to tools provided by both Google and Overture, these conversion ratios can be calculated automatically.
As you can see from this example any PPC advertiser that does not understand the concept of Quality Score runs the risk of paying heavily for their ignorance.
Sayu Ltd. specialise in pay per click management services. By utilising advanced statistical techniques, long tail marketing and proprietary automated bidding software we can reduce overall advertising spend and increase the quantity and quality of traffic that is provided by a client's internet advertising campaigns. For more information, please see http://www.sayu.co.uk
You may also be interested in our recent White Paper titled Google Adwords: Using the Long Tail to Optimize your Google Adwords ROI. This explains how long tail marketing techniques can receive as much or even more targeted traffic for substantially less money.
Is Pay Per Click (PPC) Effective?
Pay-per-click search engines allow you to bid for keyword placement within the search engines. For example, if one of your pages focuses on the topic of "Offshore Investment," you can bid for the first five placements on Google first page when someone searches with this keyword.
Though a time saver but there's a catch, as most popular keywords are very expensive.
So your best strategy is to bid on less popular keywords related to your business baceuse you do not always need to bid for the Topmost placement. Slightly lower placement but on the first page is much more cost effective.
PPC is the only means by which you can receive instant visitors. It is generally the first step to start getting instant traffic.
If you are using any dedicated PPC search engine like Overture, FindWhat, Ah-ha or Kanoodle you can save a considerable amount of money by monitoring your bids.
Example: Your bid for "your keyword" is $0.75 and you hold position 4 with that amount. Your next competitor bids $0.63 for position 5. That means that you still would be listed under position 4 if your bid were $0.64 (i.e. you are paying $0.11 more for your listing).
You can save a lot of money by finding pricing gaps and lower your bids while still maintaining the same position. A PPC Account with a search engine optimisation company would save you hundreds of dollars and you can avail various free PPC bid management tools.
In addition to bid monitoring PPC customers should be aware that there is significant fraud going on in the PPC business. Most PPC search engines have affiliate programs and partnership programs. These affiliates often generate bogus clicks to inflate their commission. Highly competitive keywords like "Health Insurance Quotes" with high bids are the most popular targets and you can be one of those victims.
Dedicated Search Engine Optimisation companies have their own trackers which monitors clicks on their customer sites. With IP tracking they can differentiate between unique and repeatative visitos. They have also build their own toolsets based on google analytics results which is another genuine source of lead monitoring. Their are many such tricks of the trade which search engine optimisation experts practice. Thus to get the maximum PPC benefits it is advisable to hire an SEO Company than making an account directly with the PPC search engines. PPC is effective as a start up solution to get instant traffic but not as a long term goal.
The author is one of the founding members of Dassnagar Infosystems, which is one of the leading Web Design India Company specializing in helping their clients to build online business in cost effective manner. The company is lead by experienced Internet consultants, computer scientists and management professionals and backed by recognized companies including but not limited to DIS Web Design and SEO India Pvt Ltd.
Though a time saver but there's a catch, as most popular keywords are very expensive.
So your best strategy is to bid on less popular keywords related to your business baceuse you do not always need to bid for the Topmost placement. Slightly lower placement but on the first page is much more cost effective.
PPC is the only means by which you can receive instant visitors. It is generally the first step to start getting instant traffic.
If you are using any dedicated PPC search engine like Overture, FindWhat, Ah-ha or Kanoodle you can save a considerable amount of money by monitoring your bids.
Example: Your bid for "your keyword" is $0.75 and you hold position 4 with that amount. Your next competitor bids $0.63 for position 5. That means that you still would be listed under position 4 if your bid were $0.64 (i.e. you are paying $0.11 more for your listing).
You can save a lot of money by finding pricing gaps and lower your bids while still maintaining the same position. A PPC Account with a search engine optimisation company would save you hundreds of dollars and you can avail various free PPC bid management tools.
In addition to bid monitoring PPC customers should be aware that there is significant fraud going on in the PPC business. Most PPC search engines have affiliate programs and partnership programs. These affiliates often generate bogus clicks to inflate their commission. Highly competitive keywords like "Health Insurance Quotes" with high bids are the most popular targets and you can be one of those victims.
Dedicated Search Engine Optimisation companies have their own trackers which monitors clicks on their customer sites. With IP tracking they can differentiate between unique and repeatative visitos. They have also build their own toolsets based on google analytics results which is another genuine source of lead monitoring. Their are many such tricks of the trade which search engine optimisation experts practice. Thus to get the maximum PPC benefits it is advisable to hire an SEO Company than making an account directly with the PPC search engines. PPC is effective as a start up solution to get instant traffic but not as a long term goal.
The author is one of the founding members of Dassnagar Infosystems, which is one of the leading Web Design India Company specializing in helping their clients to build online business in cost effective manner. The company is lead by experienced Internet consultants, computer scientists and management professionals and backed by recognized companies including but not limited to DIS Web Design and SEO India Pvt Ltd.
Pay Per Click Management Tools
Pay-per-click (PPC) search engines are becoming more and more commonplace in the market, and it is well worth learning how to get the most from them. You will be able to use the techniques learned on one on the others. Major search engines like Google and Yahoo! differentiate their paid clicks from their free, contextual (otherwise known as "organic" or natural results), usually by featuring the "sponsored links" searches on a different part of the page and by highlighting them in colored boxes. Most of the time, these "paid" results will be right on target because the person you placed the bids, did everything he/she could think of in order to increase the bottom line.
However, both search engines experience infrequent, yet explained, "spikes" that decimate your daily or monthly budget in a matter of minutes or hours. It's a little unnerving knowing that you could fritter away a thousand dollars in a matter of minutes with absolutely no recourse. That's precisely the reason why advertisers need to deploy pay per click management tools.
The upside to pay per click management tools is you can adjust your listing until it works without going into debt. You can also list dozens, even hundreds of keywords that will bring up your link. However, the major disadvantage to pay per click management tools is that many nonconforming keywords get very little response. Common keywords that draw lots of prospective customers are probably well known to other businesses in your industry. It's harder to find keywords without advertisers, which means it's challenging to land minimum five cents or ten cents per-click bids. With everyone vying for the same keywords, the price can be jacked up to several dollars per click! And this is where you begin to make really big money in the pay per click search engines.
Tip! Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity.
Conclusion
Businesses using pay per click management tools are also outsourcing these efforts to search engine optimization professionals. As battles over keyword supremacy continue to escalate, and newer competitors are outfitted with sophisticated armory for the fight, you need to arm yourself with the up-to-date research, pay per click management, and tracking tools to not simply beat your competitors, but guarantee that you are refining your campaigns based on "return on investment" goals and not maintaining the number one position. Some of the PPC management tools approved by search engines include: Atlas OnePoint, BidRank, Dynamic Keyword Bid Maximizer, and PPCBidTracker. There are others available too which a few well planned search engine searches will yeild.
Keith Londrie II is a well known author on many topics, including pay per click advertising. Please visit his site at http://www.pay-per-click-info.info/ for more information.
However, both search engines experience infrequent, yet explained, "spikes" that decimate your daily or monthly budget in a matter of minutes or hours. It's a little unnerving knowing that you could fritter away a thousand dollars in a matter of minutes with absolutely no recourse. That's precisely the reason why advertisers need to deploy pay per click management tools.
The upside to pay per click management tools is you can adjust your listing until it works without going into debt. You can also list dozens, even hundreds of keywords that will bring up your link. However, the major disadvantage to pay per click management tools is that many nonconforming keywords get very little response. Common keywords that draw lots of prospective customers are probably well known to other businesses in your industry. It's harder to find keywords without advertisers, which means it's challenging to land minimum five cents or ten cents per-click bids. With everyone vying for the same keywords, the price can be jacked up to several dollars per click! And this is where you begin to make really big money in the pay per click search engines.
Tip! Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity.
Conclusion
Businesses using pay per click management tools are also outsourcing these efforts to search engine optimization professionals. As battles over keyword supremacy continue to escalate, and newer competitors are outfitted with sophisticated armory for the fight, you need to arm yourself with the up-to-date research, pay per click management, and tracking tools to not simply beat your competitors, but guarantee that you are refining your campaigns based on "return on investment" goals and not maintaining the number one position. Some of the PPC management tools approved by search engines include: Atlas OnePoint, BidRank, Dynamic Keyword Bid Maximizer, and PPCBidTracker. There are others available too which a few well planned search engine searches will yeild.
Keith Londrie II is a well known author on many topics, including pay per click advertising. Please visit his site at http://www.pay-per-click-info.info/ for more information.
Pay Per Click Search or Lost Per Click Search?
While many companies exist in this pay per click search space, the two largest search engines Google and Yahoo! are the largest network operators as of 2006. Microsoft (MSN) has started beta testing their pay per click search services - MSN adCenter. Depending on the search engine's market reach, minimum price per click varies from one cent to fifty cents. Common search terms can cost much more on popular engines. Very popular keywords that draw lots of prospective customers are probably well known to other businesses in your industry. With everyone vying for the same keywords, the price can be jacked up to several dollars per click! However, most pay-per-click (PPC) programs are plagued by claims of click fraud. Abuse of the pay-per-click advertising model can result in click fraud. Fraudulent clicks are usually not well detected by smaller PPC engines. It is therefore advisable that the best returns of investment may be from the two big engines.
Major pay per click search engine programs, Google AdSense and Yahoo! Search Marketing (formerly Overture, Go-To) have publicly admitted that click fraud is a problem that is a significant threat, not just to their "business model" but to their overall success. In their recent IPO S1 filing this year Google admitted: "We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks we may have to issue refunds retroactively of amounts previously paid to our Google Network members. If we are unable to remain competitive and provide value to our advertisers, they may stop placing ads with us, which would negatively affect our net revenues and business." That was something for giant Google to state publicly.
Tip! In principle, pay per click is a wonderful idea, but the real problem is in the quality, and the quality can be watered down so easily by fraud. Remember, you are paying for a click.
However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales. The primary goal of the advertiser is not to generate thousands of clicks, but to attract a potential customer or actual buyer with each click-through. The largest search engine on the web, Google, does rewards with higher or more frequent placement for the ads that generate the most click-through. As of 2005, notable pay per click search engines included: Google, Yahoo!, Miva (formerly FindWhat), SearchFeed, Enhance (formerly Ah-Ha), GoClick, 7Search, Kanoodle, ePilot, Kazazz, Pricethat, Search FAST and others.
It seems that the search engine model to follow these days is that of Google. Not meaning to say the others can't be profitable, just stating that the largest search engine model available today is Google. Google is this author's favorite.
Tip! I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost.
Keith Londrie II is a well known author. He has written many great articles on many topics, including pay-per-click search engines. For more information, please visit http://www.pay-per-click-info.info/ You may also be interested in Keith's other offerings at http://keithlondrie.com
Major pay per click search engine programs, Google AdSense and Yahoo! Search Marketing (formerly Overture, Go-To) have publicly admitted that click fraud is a problem that is a significant threat, not just to their "business model" but to their overall success. In their recent IPO S1 filing this year Google admitted: "We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks we may have to issue refunds retroactively of amounts previously paid to our Google Network members. If we are unable to remain competitive and provide value to our advertisers, they may stop placing ads with us, which would negatively affect our net revenues and business." That was something for giant Google to state publicly.
Tip! In principle, pay per click is a wonderful idea, but the real problem is in the quality, and the quality can be watered down so easily by fraud. Remember, you are paying for a click.
However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales. The primary goal of the advertiser is not to generate thousands of clicks, but to attract a potential customer or actual buyer with each click-through. The largest search engine on the web, Google, does rewards with higher or more frequent placement for the ads that generate the most click-through. As of 2005, notable pay per click search engines included: Google, Yahoo!, Miva (formerly FindWhat), SearchFeed, Enhance (formerly Ah-Ha), GoClick, 7Search, Kanoodle, ePilot, Kazazz, Pricethat, Search FAST and others.
It seems that the search engine model to follow these days is that of Google. Not meaning to say the others can't be profitable, just stating that the largest search engine model available today is Google. Google is this author's favorite.
Tip! I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost.
Keith Londrie II is a well known author. He has written many great articles on many topics, including pay-per-click search engines. For more information, please visit http://www.pay-per-click-info.info/ You may also be interested in Keith's other offerings at http://keithlondrie.com
Affordable Pay Per Click Marketing!
PPC Marketing or pay per click marketing is the most popular method of advertisement employed by various website's on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser's medium of choice for promoting products and services to online consumers.
PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click through's linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.
When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, website's get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.
The Benefits of Pay Per Click Marketing!
PRE-QUALIFIED TRAFFIC. All visitors to your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC marketing enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of website's of the publishers where the ads will be placed.
Tip! However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
Tip! For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates this picture with the quality score.
Possible Drawbacks of PPC Marketing!
Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.
PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.
Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.
Bidding on keywords can also be quite costly, as the growing number of website's on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business website's are at a disadvantage here since big business website's are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.
Tip! As time progresses and your website starts to built a strong reputation within the search engines, pay per click optimisation spends can be cut for the keyword phrases where you are at the top of the competition. If you are satisfied with your incoming traffic from the natural listings, then pay per click optimisation can be stopped completely.
Running an effective PPC marketing campaign
In PPC marketing, what is important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
Tip! To recap, until a strong search engine presence is made in the natural listings, pay per click optimisation is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many website's do in order to increase their return on investment.
Getting professional help with PPC marketing
The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.
Tip! Conversion rate, cost per click, and click-through rate are three major metrics to gauge the success of or to improve a pay per click campaign. Most advertisers don't look at these metrics correctly or get sucked into the belief that they're interdependent.
A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.
Kurt Gordon is the owner of http://www.marketnprofit.com Visit his website for the latest news on work at home business opportunities, Free website promotion ideas, and eBooks with master resell rights.
PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click through's linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.
When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, website's get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.
The Benefits of Pay Per Click Marketing!
PRE-QUALIFIED TRAFFIC. All visitors to your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC marketing enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of website's of the publishers where the ads will be placed.
Tip! However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
Tip! For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates this picture with the quality score.
Possible Drawbacks of PPC Marketing!
Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.
PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.
Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.
Bidding on keywords can also be quite costly, as the growing number of website's on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business website's are at a disadvantage here since big business website's are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.
Tip! As time progresses and your website starts to built a strong reputation within the search engines, pay per click optimisation spends can be cut for the keyword phrases where you are at the top of the competition. If you are satisfied with your incoming traffic from the natural listings, then pay per click optimisation can be stopped completely.
Running an effective PPC marketing campaign
In PPC marketing, what is important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
Tip! To recap, until a strong search engine presence is made in the natural listings, pay per click optimisation is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many website's do in order to increase their return on investment.
Getting professional help with PPC marketing
The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.
Tip! Conversion rate, cost per click, and click-through rate are three major metrics to gauge the success of or to improve a pay per click campaign. Most advertisers don't look at these metrics correctly or get sucked into the belief that they're interdependent.
A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.
Kurt Gordon is the owner of http://www.marketnprofit.com Visit his website for the latest news on work at home business opportunities, Free website promotion ideas, and eBooks with master resell rights.
Search Engine Optimization & Pay-Per-Click Campaigns - What is Your ROI?
AS a SEM Expert, I have personally seen many clients investing their huge sum in Search Engine Optimization and PPC campaigns. To my surprise, these companies survived hardly a year or two.
I was curious to know, why these clients have lost their businesses. So, I started studying their business and the campaigns they conducted to increase there businesses.
I started with personal interaction with these clients. I asked them, what was the reason for the business failure? And they told me only one thing "High Investments and low Returns".
This is a normal phenomenon to lose business and this happens because people are not very experienced with the Search Engine Market. When, I personally studied their businesses and matched keywords, I found that the keywords are common. The search results for the keywords are very high! But what is the conversation ratio of the keywords?So, I am personally asking all of you who are reading this article.
Are you facing the same problem? Then, you are in the right place to solve your problem.
Case 1: High Impressions and High CTR but Low Conversations Ratio -
For Instance take "SEO" as a search term. The Searches for the keyword are very high. The websites listed for the particular keyword receives thousands of Impressions and Clicks, but what is the conversation ratio?
The conversation ratio for the particular keyword is very very less, when compared to Impression and Clicks.
WHY ??
"SEO" is commonly used Keyword, and this keyword may be used by a user to find out information about SEO, or to have an update about SEO information and tools, or to find out the best SEO Company that provides SEO Services, etc….
The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.
Tip! The upside to pay per click management tools is you can adjust your listing until it works without going into debt. You can also list dozens, even hundreds of keywords that will bring up your link.
If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.
Classification of Campaigns:
# Advertising
# Promotion
# Marketing
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
# If it is just to advertise your company or products (Advertising Campaign)
# If it is it just to promote your business or products (Promotion Campaign)
# If it is just to sell and market your products or services (Marketing Campaign)
Tip! For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates this picture with the quality score.
Based on the above-mentioned 3 campaigns focus on the keywords varies, and requires special skill and analysis.
Case 2: High Impressions but Low CTR and Low Conversations Ratio -
In the second case, I have noticed, very high impressions for particular keywords but low Click Trough Rate and a very low Conversation ratio.
The concept is general for commonly used keywords.
This happens when a web user, who is looking for "SEO" information, visits the website. But, when he finds information relating to the SEO Services, he just skips the website.
So being specific, in choosing the keywords is the key to conversion.
Before you start a Campaign focus on the goals of your business and plan accordingly to maximize your profits.
*When you plan to invest $1 in SEM believe in $1000 Returns.
For more information and free consultation, please fell free to contact me.
(e-mail ID: gnan.sunder@gmail.com)
Search Engine Optimizer, PPC Expert & Online Marketing Consultant
I was curious to know, why these clients have lost their businesses. So, I started studying their business and the campaigns they conducted to increase there businesses.
I started with personal interaction with these clients. I asked them, what was the reason for the business failure? And they told me only one thing "High Investments and low Returns".
This is a normal phenomenon to lose business and this happens because people are not very experienced with the Search Engine Market. When, I personally studied their businesses and matched keywords, I found that the keywords are common. The search results for the keywords are very high! But what is the conversation ratio of the keywords?So, I am personally asking all of you who are reading this article.
Are you facing the same problem? Then, you are in the right place to solve your problem.
Case 1: High Impressions and High CTR but Low Conversations Ratio -
For Instance take "SEO" as a search term. The Searches for the keyword are very high. The websites listed for the particular keyword receives thousands of Impressions and Clicks, but what is the conversation ratio?
The conversation ratio for the particular keyword is very very less, when compared to Impression and Clicks.
WHY ??
"SEO" is commonly used Keyword, and this keyword may be used by a user to find out information about SEO, or to have an update about SEO information and tools, or to find out the best SEO Company that provides SEO Services, etc….
The impressions for the keyword are very high and the Clicks are comparatively lower. Client investing money in PPC campaign will lose much of his revenue because of Clicks.
Tip! The upside to pay per click management tools is you can adjust your listing until it works without going into debt. You can also list dozens, even hundreds of keywords that will bring up your link.
If the client needs to pay only for the revenue generated for the particular keyword, then every thing will be in place. But as per the policy they need to pay for the Clicks. So, identifying the type of campaign is the primary task.
Classification of Campaigns:
# Advertising
# Promotion
# Marketing
Before Starting a campaign, clearly focus on the type of campaign you to want to handle
# If it is just to advertise your company or products (Advertising Campaign)
# If it is it just to promote your business or products (Promotion Campaign)
# If it is just to sell and market your products or services (Marketing Campaign)
Tip! For most pay per click programs, cost per click is practically synonomous with bid. Google Adwords complicates this picture with the quality score.
Based on the above-mentioned 3 campaigns focus on the keywords varies, and requires special skill and analysis.
Case 2: High Impressions but Low CTR and Low Conversations Ratio -
In the second case, I have noticed, very high impressions for particular keywords but low Click Trough Rate and a very low Conversation ratio.
The concept is general for commonly used keywords.
This happens when a web user, who is looking for "SEO" information, visits the website. But, when he finds information relating to the SEO Services, he just skips the website.
So being specific, in choosing the keywords is the key to conversion.
Before you start a Campaign focus on the goals of your business and plan accordingly to maximize your profits.
*When you plan to invest $1 in SEM believe in $1000 Returns.
For more information and free consultation, please fell free to contact me.
(e-mail ID: gnan.sunder@gmail.com)
Search Engine Optimizer, PPC Expert & Online Marketing Consultant
Affiliates and Pay Per Click (PPC) Services Including Google Ad Words
When someone uses a search engine, and are served up sites with the best keyword match, the ads that appear alongside the search results get a lot of eyeballs. And the merchants with these ads pay only if someone interested clicks on them.
How does it all work? Sites first fine-tune and optimize their keyword advertising. Many use special consultants and programs that analyze their sites and advertisements to help them in the bidding for keywords. The more a merchant is willing to pay per click, the closer his ad will be to the top of the search results. Certain top keywords that have a lot of competition, and are very costly per click. Click thru rate can be boosted by creating headlines, product and service descriptions and URLs that are highly attractive to your target market, and it's becoming a highly specialized business with parameters that are constantly changing.
Consultants, such as Google Adwords or Yahoo Search Marketing find targeted search terms that are applicable to your site, and provide analysis to help you in the bidding process. Their objective is to lower the cost per click and improve the quality of visitors who click your ad. They also analyze your keywords and make recommendations based upon the content of your site so you won't miss underused and highly cost-effective keywords. By preventing merchants from overbidding and eliminating bid gaps, they help merchants manage their return on investment on their PPC program. They can also set bid parameters to keep your total bids within your monthly advertising budget.
Karen Kari's articles and more information on the affiliate business can be found at:
http://www.affiliatebandit.com http://www.advertisingcellar.com http://www.billionfreeads.com
How does it all work? Sites first fine-tune and optimize their keyword advertising. Many use special consultants and programs that analyze their sites and advertisements to help them in the bidding for keywords. The more a merchant is willing to pay per click, the closer his ad will be to the top of the search results. Certain top keywords that have a lot of competition, and are very costly per click. Click thru rate can be boosted by creating headlines, product and service descriptions and URLs that are highly attractive to your target market, and it's becoming a highly specialized business with parameters that are constantly changing.
Consultants, such as Google Adwords or Yahoo Search Marketing find targeted search terms that are applicable to your site, and provide analysis to help you in the bidding process. Their objective is to lower the cost per click and improve the quality of visitors who click your ad. They also analyze your keywords and make recommendations based upon the content of your site so you won't miss underused and highly cost-effective keywords. By preventing merchants from overbidding and eliminating bid gaps, they help merchants manage their return on investment on their PPC program. They can also set bid parameters to keep your total bids within your monthly advertising budget.
Karen Kari's articles and more information on the affiliate business can be found at:
http://www.affiliatebandit.com http://www.advertisingcellar.com http://www.billionfreeads.com
The Sort of Headlines That Will Double Your Pay Per Click Affiliate Earnings
Most people don't know it, but headlines are the most important factor in any pay per click affiliate site. Headlines impact directly on how many clicks you will end up getting and what your earnings will be at the end of the day.
Pay Per Click Affiliates will spend hours adjusting their ads and researching the most valuable Adsense or Overture keywords. Then they will spend hours of the remaining time ensuring that they maximize on the traffic heading to their pay per click affiliate site. They will then proceed to take a few hurried seconds to decide on their headlines.
Big mistake. A change of headline can multiply the readership of an article, post or web page by a staggering 100 per cent or more. What this means is that it hardly matters what content you've had written or how good it is, if the headline does not do its' job. The first job of a headline is to ensure that as many people as possible read your article. They will hardly have an opportunity to click on your ads if they never make it to the page. Once your visitors are at your pay per click affiliate site, your headlines are also what will decide whether you'll hardly get any clicks or if you'll get people clicking feverishly at your ads.
In fact the power of your headlines starts right from the search engine results page. It is fairly common to see sites that for example, rank 10th on a page receive many more visits than sites that ranks first on the same page, simply because of a more attractive headline. It's all in the headline. Your pay per click affiliate earnings depends more on headlines than you could ever imagine.
Your Headline Should Only Pick Out People You Can Interest In Your Pay Per Click Affiliate Subject
Headlines that hardly get clicks, let alone enough readers are the general ones. There is little doubt that this is one of the most common mistakes made by pay per click affiliates when it comes to writing headlines. The tendency most people have is to write the sort of headline that will attract as many people as possible across as wide a spectrum as possible. Usually this effort to attract everybody ends up attracting nobody.
Tip! The basic advantage of pay per click is built into its name. Your ad will cost you nothing, except when somebody clicks on it to go to your website.
Instead your headlines should tightly focus on exactly the kind of people you know will be interested in the content provided. Pay per click affiliate programs makes this easier because of the importance of using keyword-rich articles. Still a great effort should be made to interest the target group you have in mind, as much as possible with your headline. Every effort should be made to narrow the focus of your headline as much as possible.
A clear sign that your headlines are too general is when you find that most of your visitors tend to spend only a few seconds at your pay per click affiliate site. This is a clear sign that they get there only to find that the content is not what they were looking for, the headline was somewhat misleading.
Tip! In other words, to obtain the most profitable results from a pay per click campaign, you need to start out by being able to write a good pay per click ad.
Your Content Provider Needs To Spend Lots of Time On His Pay Per Click Affiliate Headlines, Your Earnings Depend On Them
This is the reason why you or your low cost content provider should spend a lot of time on your pay per click affiliate site headlines. This writer usually writes out several headlines to the same article, before and after writing out the content. I will then go back and spend time adjusting and changing the headlines until I decided on the one headline that I feel will be the most effective. I usually do the same for my clients and also for my own pay per click affiliate articles.
Headlines Should Create More Hunger And More Pain Than The Pay Per Click Affiliate Article Can Satisfy
This is the most important pay per click affiliate headline secret. Just analyze for a minute the reason why somebody would want to click at your pay per click affiliate ad. It is the same reason that folks click on the same pay per click ads when they appear next to search engine results. They are usually seeking even more information than has been provided by the search engine.
Tip! I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost.
So an effective strategy to use with articles is to create such a deep hunger for even more information on the part of your readers that they will feverishly click on your pay per click affiliate ads in search of it. All this starts with the headline of course.
I am not saying that you should provide only sketchy and inadequate information. If you do this, nobody will spend time at your site. Instead you should provide such valuable articles that have such precious insights that you create a hunger for more knowledge in your readers.
Your pay per click affiliate headlines should make readers aware of their "pain" or "headache" in the form of inadequate information. The more "pain" in which visitors to your site are in, the more clicks they will execute on the pay per click affiliate ads.
Christopher Kyalo is a successful online writer and entrepreneur. Visit his blog Pay-per-click affiliate secrets blog for another interesting article like this one. He can be reached at strongwallafrica at yahoo.com
Pay Per Click Affiliates will spend hours adjusting their ads and researching the most valuable Adsense or Overture keywords. Then they will spend hours of the remaining time ensuring that they maximize on the traffic heading to their pay per click affiliate site. They will then proceed to take a few hurried seconds to decide on their headlines.
Big mistake. A change of headline can multiply the readership of an article, post or web page by a staggering 100 per cent or more. What this means is that it hardly matters what content you've had written or how good it is, if the headline does not do its' job. The first job of a headline is to ensure that as many people as possible read your article. They will hardly have an opportunity to click on your ads if they never make it to the page. Once your visitors are at your pay per click affiliate site, your headlines are also what will decide whether you'll hardly get any clicks or if you'll get people clicking feverishly at your ads.
In fact the power of your headlines starts right from the search engine results page. It is fairly common to see sites that for example, rank 10th on a page receive many more visits than sites that ranks first on the same page, simply because of a more attractive headline. It's all in the headline. Your pay per click affiliate earnings depends more on headlines than you could ever imagine.
Your Headline Should Only Pick Out People You Can Interest In Your Pay Per Click Affiliate Subject
Headlines that hardly get clicks, let alone enough readers are the general ones. There is little doubt that this is one of the most common mistakes made by pay per click affiliates when it comes to writing headlines. The tendency most people have is to write the sort of headline that will attract as many people as possible across as wide a spectrum as possible. Usually this effort to attract everybody ends up attracting nobody.
Tip! The basic advantage of pay per click is built into its name. Your ad will cost you nothing, except when somebody clicks on it to go to your website.
Instead your headlines should tightly focus on exactly the kind of people you know will be interested in the content provided. Pay per click affiliate programs makes this easier because of the importance of using keyword-rich articles. Still a great effort should be made to interest the target group you have in mind, as much as possible with your headline. Every effort should be made to narrow the focus of your headline as much as possible.
A clear sign that your headlines are too general is when you find that most of your visitors tend to spend only a few seconds at your pay per click affiliate site. This is a clear sign that they get there only to find that the content is not what they were looking for, the headline was somewhat misleading.
Tip! In other words, to obtain the most profitable results from a pay per click campaign, you need to start out by being able to write a good pay per click ad.
Your Content Provider Needs To Spend Lots of Time On His Pay Per Click Affiliate Headlines, Your Earnings Depend On Them
This is the reason why you or your low cost content provider should spend a lot of time on your pay per click affiliate site headlines. This writer usually writes out several headlines to the same article, before and after writing out the content. I will then go back and spend time adjusting and changing the headlines until I decided on the one headline that I feel will be the most effective. I usually do the same for my clients and also for my own pay per click affiliate articles.
Headlines Should Create More Hunger And More Pain Than The Pay Per Click Affiliate Article Can Satisfy
This is the most important pay per click affiliate headline secret. Just analyze for a minute the reason why somebody would want to click at your pay per click affiliate ad. It is the same reason that folks click on the same pay per click ads when they appear next to search engine results. They are usually seeking even more information than has been provided by the search engine.
Tip! I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost.
So an effective strategy to use with articles is to create such a deep hunger for even more information on the part of your readers that they will feverishly click on your pay per click affiliate ads in search of it. All this starts with the headline of course.
I am not saying that you should provide only sketchy and inadequate information. If you do this, nobody will spend time at your site. Instead you should provide such valuable articles that have such precious insights that you create a hunger for more knowledge in your readers.
Your pay per click affiliate headlines should make readers aware of their "pain" or "headache" in the form of inadequate information. The more "pain" in which visitors to your site are in, the more clicks they will execute on the pay per click affiliate ads.
Christopher Kyalo is a successful online writer and entrepreneur. Visit his blog Pay-per-click affiliate secrets blog for another interesting article like this one. He can be reached at strongwallafrica at yahoo.com
7 Questions to Ask Prospective Pay Per Click Managers Before Hiring Them
Pay per click is great! But it's so much work.
You can't or don't want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.
But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?
I do this for a living... so I can tell you from the inside what's required.
7 Important Pay Per Click skills and characteristics:
* Obsession with metrics and split-testing * Good copywriting skills * Strategic, process-oriented thinking * Organization, attention to detail, reports to client * Having the adwords qualified marker helps, because it shows you can pass the test and are willing and able to spend a small amt of money to get it * Ability to do custom work on landing pages is nice too- quicker turnaround for what's needed * Track record of positive results
7 Questions to Ask Pay Per Click Management Candidates
1. How do you work with metrics? What do you look for? What are numbers do you aim for in CTR, CR and ROAS? 2. What kind of copywriting and sales writing experience do you bring to the table? 3. How do you think through the advertising process for clients (from prospect to sale) in terms of your PPC campaigns? 4. How many split tests do you run and how do you keep track of them all? 5. Are you an adwords qualified individual or company? 6. Can you do HTML, CSS, javascript and graphics for custom landing pages where it would be optimal? 7. What results have you achieved for other companies? Who can I talk to about it?
The 7 Kinds of Answers You'd Like to Get to Those Questions
1. Monitor the stats that Google provides and any others we can gather from client sites. Increasing click through rate (CTR) by split-testing ads is important to lower cost per click (CPC) and thus increase return on ad spend (ROAS). Improving product page conversion rate (CR) is also important to increase ROAS. Good target numbers: CTR 3-10%, CR 3-8%, ROAS 5:1-10:1
2. Have written for the web, particularly to increase sales. Have communicated about a variety of topics- experience turning jargon into everyday language. Direct marketing experience a huge plus.
3. The right keywords are the crucial starting point. Target audience, general category, brands, industry jargon and more must be investigated to find all possible words customers use to try to find you. Reviewing keywords in terms of closeness to buying decision (as opposed to information gathering searches) helps decide which ones to use or bid higher on. Ad must reach customer mind and pull them through click to landing page. Landing page must reflect the specific words/ideas in the ad that stimulated them to click. Landing page must also turn this interest into buying desire and ask for sale.
4. Optimal to run 2 ads split-testing per adgroup until you plateau above 5%. This includes checking all minor variations on best ad. Inspiration for new angle (big idea) should be tested at plateau points. AdWords will save previous ads but not date ranges tried- diligent recording of tests and results in excel clarifies what has worked and hasn't. Good reference for future tests.
Tip! The main benefit of Pay Per Click advertising, compared to relying solely on organic SEO, is that PPC ads can be live in a matter of minutes. With your website up and running, and armed with a credit card, you're on your way to advertising on the web's top search engines in no time.
5. Yes.
6. Yes.
7. Should have started campaigns from scratch and achieved positive ROI, desired ROAS. Should have optimized campaigns to much higher ROAS.
Brian B. Carter, MS is a San Diego e-business, copywriting, and adwords consultant. He's an AdWords Qualified Individual who achieves exceptional results for his clients.
You can't or don't want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.
But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?
I do this for a living... so I can tell you from the inside what's required.
7 Important Pay Per Click skills and characteristics:
* Obsession with metrics and split-testing * Good copywriting skills * Strategic, process-oriented thinking * Organization, attention to detail, reports to client * Having the adwords qualified marker helps, because it shows you can pass the test and are willing and able to spend a small amt of money to get it * Ability to do custom work on landing pages is nice too- quicker turnaround for what's needed * Track record of positive results
7 Questions to Ask Pay Per Click Management Candidates
1. How do you work with metrics? What do you look for? What are numbers do you aim for in CTR, CR and ROAS? 2. What kind of copywriting and sales writing experience do you bring to the table? 3. How do you think through the advertising process for clients (from prospect to sale) in terms of your PPC campaigns? 4. How many split tests do you run and how do you keep track of them all? 5. Are you an adwords qualified individual or company? 6. Can you do HTML, CSS, javascript and graphics for custom landing pages where it would be optimal? 7. What results have you achieved for other companies? Who can I talk to about it?
The 7 Kinds of Answers You'd Like to Get to Those Questions
1. Monitor the stats that Google provides and any others we can gather from client sites. Increasing click through rate (CTR) by split-testing ads is important to lower cost per click (CPC) and thus increase return on ad spend (ROAS). Improving product page conversion rate (CR) is also important to increase ROAS. Good target numbers: CTR 3-10%, CR 3-8%, ROAS 5:1-10:1
2. Have written for the web, particularly to increase sales. Have communicated about a variety of topics- experience turning jargon into everyday language. Direct marketing experience a huge plus.
3. The right keywords are the crucial starting point. Target audience, general category, brands, industry jargon and more must be investigated to find all possible words customers use to try to find you. Reviewing keywords in terms of closeness to buying decision (as opposed to information gathering searches) helps decide which ones to use or bid higher on. Ad must reach customer mind and pull them through click to landing page. Landing page must reflect the specific words/ideas in the ad that stimulated them to click. Landing page must also turn this interest into buying desire and ask for sale.
4. Optimal to run 2 ads split-testing per adgroup until you plateau above 5%. This includes checking all minor variations on best ad. Inspiration for new angle (big idea) should be tested at plateau points. AdWords will save previous ads but not date ranges tried- diligent recording of tests and results in excel clarifies what has worked and hasn't. Good reference for future tests.
Tip! The main benefit of Pay Per Click advertising, compared to relying solely on organic SEO, is that PPC ads can be live in a matter of minutes. With your website up and running, and armed with a credit card, you're on your way to advertising on the web's top search engines in no time.
5. Yes.
6. Yes.
7. Should have started campaigns from scratch and achieved positive ROI, desired ROAS. Should have optimized campaigns to much higher ROAS.
Brian B. Carter, MS is a San Diego e-business, copywriting, and adwords consultant. He's an AdWords Qualified Individual who achieves exceptional results for his clients.
How To Make Money On A Music Website Through Pay-Per-Click?
Interested in making money while you're asleep, or making money while you're not even on the computer? Well here is a way that you can do that, clicks!! Once you have gone through godaddy.com and purchased your domain name for a cheap $9.20 per year, and found a hosting company such as GoDaddy.com for $3.95 per month, you are set to begin building your website and making money.
It is possible to make money by joining affiliate programs and selling companies' products as mentioned in my previous article, How to Make Money on a Music Website through Affiliate Programs found at:
http://www.best-mp3-music-downloads.com/articles/article13.html
Now how exactly do you make money through people clicking on your website and links on your website? The first step is to get a FREE affiliate account with 7search at 7search.com. What this will allow you to do is place 7search ads and other websites dealing with your topic, in this case music, on your website.
On the 7search affiliate page you will be able to manage your account viewing how many clicks a day you are getting and how much money you are making. How you make money is by placing pay-per-text links on your website. Through 7search you will want to go to:
http://www.best-mp3-music-downloads.com/7searchkeyword.html
This will allow you to look at the price you will make for different keywords that you use. The difference between music and free music for example, results in a change of cost that websites are paying to get their website higher on the search engine.
When creating your pay-per-text once you have come up with a keyword that you want to use, come up with a short sentence or phrase to let people know what they are clicking on. For example, use Top 10 music websites or Best free music websites, to reel them in to see what the top 10 music websites are. You will also be able to choose how many sites you want to come up on your list, from 1 to all that are available. You will want to keep it at 10 or under as the lower down the list the site is, the less you get paid each time a surfer clicks on the link.
Tip! Fast forward to today where we have both Google and Yahoo ruling the online advertising world. It's called 'Pay Per Click Mania,' and shows no signs of slowing down anytime soon.
As you create this pay-per-text, 7search will give you a code that you place in your web panel creating a link. The great thing about 7search is that there is NO limit to how many pay-per-text links you place on your website, so you can have one on each page of your website or more. It is recommended however, that you don't place more then a couple per page as it will begin to appear cluttered with pay-per-texts. Once you place the pay-per-text links on your website, you are set to begin making money 24/7.
Now that you have a way to make money by people clicking on links on your website, how do you get people to come to your website? You want to get your website out on the internet and get it known. You can run ads through other peoples' websites or on various companies' websites, but this will cost you money varying from website to website. If you want to make money without spending too much money, the way is by exchanging links with other people.
Exchanging links with other people allows you to get your website out on other peoples' website so that when surfers go on to their website, they may see your website and be intrigued. By exchanging links, you are giving your website to someone else to have them place it on their website and in return, you place their website on your website.
Tip! With Pay Per Click advertising via Google and Overture, the cost of the ad is based upon the performance of the ad; however, the effectiveness of the ad is gauged by its conversion ratio. Thanks to tools provided by both Google and Overture, these conversion ratios can be calculated automatically.
The two link exchange companies that I use are infowizards.com and linkmarket.net. Infowizards is free to join and allows you to trade multiple links with people in all categories with no limit. You will want to keep your link exchanges as close to your topic as possible. For example, don't trade links with someone that has a website based on relationships if you have a music website.
The other link exchange company that I use, linkmarket.net, is free to a limit. You may only request 5 links per day for free, or you may request unlimited links per day at the cost of $18.85 a year, which is highly recommended. The linkmarket.net website offers far more links than the infowizards website, and is much easier to maintain and keep track.
Another good way to get traffic to your website is by writing articles on various topics relating to your topic in some way. You then submit your article to as many places as possible such as goarticles.com, article-emporium.com, or ideamarketers.com. If you can submit your articles to 30-50 places, you will create traffic to your website in a hurry. Now you know what to do and the places to join to get money flowing if off of your music website while you aren't even working on it.
Tip! The main benefit of Pay Per Click advertising, compared to relying solely on organic SEO, is that PPC ads can be live in a matter of minutes. With your website up and running, and armed with a credit card, you're on your way to advertising on the web's top search engines in no time.
© Jeff Schuman II
Jeff Schuman is the creator of Best-MP3-Music-Downloads.com where you can buy CD's and find all of the best free music downloads: http://www.best-mp3-music-downloads.com.
It is possible to make money by joining affiliate programs and selling companies' products as mentioned in my previous article, How to Make Money on a Music Website through Affiliate Programs found at:
http://www.best-mp3-music-downloads.com/articles/article13.html
Now how exactly do you make money through people clicking on your website and links on your website? The first step is to get a FREE affiliate account with 7search at 7search.com. What this will allow you to do is place 7search ads and other websites dealing with your topic, in this case music, on your website.
On the 7search affiliate page you will be able to manage your account viewing how many clicks a day you are getting and how much money you are making. How you make money is by placing pay-per-text links on your website. Through 7search you will want to go to:
http://www.best-mp3-music-downloads.com/7searchkeyword.html
This will allow you to look at the price you will make for different keywords that you use. The difference between music and free music for example, results in a change of cost that websites are paying to get their website higher on the search engine.
When creating your pay-per-text once you have come up with a keyword that you want to use, come up with a short sentence or phrase to let people know what they are clicking on. For example, use Top 10 music websites or Best free music websites, to reel them in to see what the top 10 music websites are. You will also be able to choose how many sites you want to come up on your list, from 1 to all that are available. You will want to keep it at 10 or under as the lower down the list the site is, the less you get paid each time a surfer clicks on the link.
Tip! Fast forward to today where we have both Google and Yahoo ruling the online advertising world. It's called 'Pay Per Click Mania,' and shows no signs of slowing down anytime soon.
As you create this pay-per-text, 7search will give you a code that you place in your web panel creating a link. The great thing about 7search is that there is NO limit to how many pay-per-text links you place on your website, so you can have one on each page of your website or more. It is recommended however, that you don't place more then a couple per page as it will begin to appear cluttered with pay-per-texts. Once you place the pay-per-text links on your website, you are set to begin making money 24/7.
Now that you have a way to make money by people clicking on links on your website, how do you get people to come to your website? You want to get your website out on the internet and get it known. You can run ads through other peoples' websites or on various companies' websites, but this will cost you money varying from website to website. If you want to make money without spending too much money, the way is by exchanging links with other people.
Exchanging links with other people allows you to get your website out on other peoples' website so that when surfers go on to their website, they may see your website and be intrigued. By exchanging links, you are giving your website to someone else to have them place it on their website and in return, you place their website on your website.
Tip! With Pay Per Click advertising via Google and Overture, the cost of the ad is based upon the performance of the ad; however, the effectiveness of the ad is gauged by its conversion ratio. Thanks to tools provided by both Google and Overture, these conversion ratios can be calculated automatically.
The two link exchange companies that I use are infowizards.com and linkmarket.net. Infowizards is free to join and allows you to trade multiple links with people in all categories with no limit. You will want to keep your link exchanges as close to your topic as possible. For example, don't trade links with someone that has a website based on relationships if you have a music website.
The other link exchange company that I use, linkmarket.net, is free to a limit. You may only request 5 links per day for free, or you may request unlimited links per day at the cost of $18.85 a year, which is highly recommended. The linkmarket.net website offers far more links than the infowizards website, and is much easier to maintain and keep track.
Another good way to get traffic to your website is by writing articles on various topics relating to your topic in some way. You then submit your article to as many places as possible such as goarticles.com, article-emporium.com, or ideamarketers.com. If you can submit your articles to 30-50 places, you will create traffic to your website in a hurry. Now you know what to do and the places to join to get money flowing if off of your music website while you aren't even working on it.
Tip! The main benefit of Pay Per Click advertising, compared to relying solely on organic SEO, is that PPC ads can be live in a matter of minutes. With your website up and running, and armed with a credit card, you're on your way to advertising on the web's top search engines in no time.
© Jeff Schuman II
Jeff Schuman is the creator of Best-MP3-Music-Downloads.com where you can buy CD's and find all of the best free music downloads: http://www.best-mp3-music-downloads.com.
Sunday, October 28, 2007
10 Essential Steps You Need To Take To Succeed With any Affiliate Program
After you have joined an affiliate program, there are several crucial steps you will need to take in order to succeed. Without taking the steps outline below, your chances of succeeding will be limited. By simply following these guidelines, you will be able to increase your affiliate commissions and earn some money you can live on.
A lot of people fail with affiliate programs because they do not have the necessary affiliate program information.
Generally, the best way of succeeding with affiliate programs in to choose a niche; create a useful and content-rich and keyword-rich website on the specific topic of your niche, and add in your affiliate links and AdSense ads.
So what is the critical affiliate program information you will need to know, and the steps you need to take for you to succeed with your affiliate program?
1. Set your objective of how much you want to earn. You will need a goal to work towards. How much do you want to earn per month? It also helps to visualize what you want to achieve with this goal. Pay off your car? A holiday? You must start with an achievable amount, and gradually increase this amount.
2. Find a niche that suits you and your interests. Your business is a long term commitment, thus you will need to get involved with an affiliate program in a niche that interests you. The internet is full of affiliate program information; make an effort to do your research and find the best niche to suit your interests.
3. Select a lucrative niche. You will need to have affiliate program information about how profitable any opportunity you are interested in will do. Your goal is to make money, and you need to establish how profitable your business will be. The internet has information about profitable niches, and you will need to know these before you decide the best opportunity for you.
4. Another critical affiliate program information you will need to have is the reputation of the affiliate merchant. You need programs with good reputation and high quality products or services that will be easy to sell.
5. Create a useful, motivating, content-rich and keyword-rich website which search engines will pick. Offer some free tips and tools on your site; make your visitors want to come back to your site. This is very critical because more visitors to your site mean more sales and more money for you.
Tip! Choose a mortgage affiliate program that offers excellent affiliate support and communication. A good way to test the waters as to how good the mortgage broker or lender's communication and support is with their affiliates is to simply email an inquiry.
6. Place AdSense on your site. If you have a website with a lot of visitors, you can easily earn some money from AdSense.
7. Get Links. This is very important affiliate program information you will need to always remember. Linking to other sites will help improve the ranking of your site. One way links are more important that reciprocal links.
8. List your website in major and niche directories.
9. Write and distribute articles. This strategy extremely essential; and it is a cost effective way to market your affiliate program.
10. Be Patient! It normally takes a few months of consistent effort before you can start to see any benefits. Do not be discouraged, do not give up. Your efforts will start to show after about three months as search engines will start to send traffic to your website.
Tip! The affiliate program system should offer a variety of landing pages so that affiliates can set a different landing page for every text, banner, and ad links.
Outlined above is crucial affiliate program information you will need to know if you want to succeed and make some money as an affiliate. By simply following the recommendation above, you will see your affiliate growing gradually.
A lot of people fail because they do not have the important affiliate program information they need and the guidelines on how to succeed. As a result, they do not know how to earn any money or increase their affiliate checks. These steps can help you increase your earnings.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
A lot of people fail with affiliate programs because they do not have the necessary affiliate program information.
Generally, the best way of succeeding with affiliate programs in to choose a niche; create a useful and content-rich and keyword-rich website on the specific topic of your niche, and add in your affiliate links and AdSense ads.
So what is the critical affiliate program information you will need to know, and the steps you need to take for you to succeed with your affiliate program?
1. Set your objective of how much you want to earn. You will need a goal to work towards. How much do you want to earn per month? It also helps to visualize what you want to achieve with this goal. Pay off your car? A holiday? You must start with an achievable amount, and gradually increase this amount.
2. Find a niche that suits you and your interests. Your business is a long term commitment, thus you will need to get involved with an affiliate program in a niche that interests you. The internet is full of affiliate program information; make an effort to do your research and find the best niche to suit your interests.
3. Select a lucrative niche. You will need to have affiliate program information about how profitable any opportunity you are interested in will do. Your goal is to make money, and you need to establish how profitable your business will be. The internet has information about profitable niches, and you will need to know these before you decide the best opportunity for you.
4. Another critical affiliate program information you will need to have is the reputation of the affiliate merchant. You need programs with good reputation and high quality products or services that will be easy to sell.
5. Create a useful, motivating, content-rich and keyword-rich website which search engines will pick. Offer some free tips and tools on your site; make your visitors want to come back to your site. This is very critical because more visitors to your site mean more sales and more money for you.
Tip! Choose a mortgage affiliate program that offers excellent affiliate support and communication. A good way to test the waters as to how good the mortgage broker or lender's communication and support is with their affiliates is to simply email an inquiry.
6. Place AdSense on your site. If you have a website with a lot of visitors, you can easily earn some money from AdSense.
7. Get Links. This is very important affiliate program information you will need to always remember. Linking to other sites will help improve the ranking of your site. One way links are more important that reciprocal links.
8. List your website in major and niche directories.
9. Write and distribute articles. This strategy extremely essential; and it is a cost effective way to market your affiliate program.
10. Be Patient! It normally takes a few months of consistent effort before you can start to see any benefits. Do not be discouraged, do not give up. Your efforts will start to show after about three months as search engines will start to send traffic to your website.
Tip! The affiliate program system should offer a variety of landing pages so that affiliates can set a different landing page for every text, banner, and ad links.
Outlined above is crucial affiliate program information you will need to know if you want to succeed and make some money as an affiliate. By simply following the recommendation above, you will see your affiliate growing gradually.
A lot of people fail because they do not have the important affiliate program information they need and the guidelines on how to succeed. As a result, they do not know how to earn any money or increase their affiliate checks. These steps can help you increase your earnings.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
What You Need to Make Your Website Successful
Who doesn't want to earn more money with affiliate programs?
The Internet is an avenue many businesses are heading towards. Opening up a website to showcase your products and services is like opening up your business to every city and country all over the world. With the Internets' vast accessibility you can expect droves of customers to boost up your sales.
Well, not quite.
The Internet now boasts of millions upon millions of businesses that are fighting to get the attention of potential customers. If you don't play your cards right you may just be among the other millions of online businesses languishing in the lonely corner of obscurity. Every online business are doing their best to find ways to at least corner a market, get a good share of customers and to have a steady increase in sales.
Tip! A top affiliate program is an automated advertising campaign.
There are lots of methods devised to reach this goal; one of these is by having a good affiliate program. Many websites have caught on and have started their own affiliate program, for some though, they do not have enough knowledge to do so. That is why searches for good affiliate program information is abounding.
Affiliate program information usually deals with essentially what affiliate programming is. It describes what an affiliate program does and how it can affect a business.
Basically, an affiliate program is a program wherein an online business affiliates or links up with another online business or ecommerce which has relatively the same product or service offered. These are businesses that compliment one another, like say a karaoke machine store and a site that offers karaoke songs and music.
Tip! An affiliate program that is still growing and has a huge potential market. You must avoid signing up with a program that is not popular or is declining in its reputation.
These sites can exchange links and offer their customers the products and services of the other. What generally happens is that every time the other site through the marketing efforts of the other site generates a sale, the affiliate partner gets a share or commission from the sale. The more members there are in an affiliate program means more profit and sales.
Another positive effect is that because there are links exchanged, traffic may increase in your website because they are advertised in a multitude of other sites. With more visitors you can effectively showcase your business to more people.
Tip! Select a lucrative niche. You will need to have affiliate program information about how profitable any opportunity you are interested in will do.
Other affiliate program information frequently sought after is on how to start the affiliate program.
This is where it could get tricky. There are various ways to start an affiliate program. Some of them require you to install a program, like CGI scripts, in your website where you can track where the visitors are going and lots of other aspects of work like accounting commissions, paying them yourself, promotion, security and lots more. Or you can get an affiliate program host to do these for you. A merchant account could also be the solution you need. They will setup everything including the lists of other websites that can be a part of your affiliate program.
Tip! The affiliate program system should offer a variety of landing pages so that affiliates can set a different landing page for every text, banner, and ad links.
When looking for affiliate program information, you have to make sure that the information you get is detailed and very informative. Some affiliate program information offered on the Internet is just promoting other websites and their services. You have to make sure that what you will be getting will be beneficial for your business. A little devotion of time and effort will go a long way. Making your online business a resounding success will take a lot of work. Affiliate programs are a great way to earn you extra income as well as boost your traffic flow. Take the time to get the affiliate program information now to start your own affiliate program.
Tip! Answer any questions you get about your affiliate program from your visitors or affiliates as quickly as you can.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
The Internet is an avenue many businesses are heading towards. Opening up a website to showcase your products and services is like opening up your business to every city and country all over the world. With the Internets' vast accessibility you can expect droves of customers to boost up your sales.
Well, not quite.
The Internet now boasts of millions upon millions of businesses that are fighting to get the attention of potential customers. If you don't play your cards right you may just be among the other millions of online businesses languishing in the lonely corner of obscurity. Every online business are doing their best to find ways to at least corner a market, get a good share of customers and to have a steady increase in sales.
Tip! A top affiliate program is an automated advertising campaign.
There are lots of methods devised to reach this goal; one of these is by having a good affiliate program. Many websites have caught on and have started their own affiliate program, for some though, they do not have enough knowledge to do so. That is why searches for good affiliate program information is abounding.
Affiliate program information usually deals with essentially what affiliate programming is. It describes what an affiliate program does and how it can affect a business.
Basically, an affiliate program is a program wherein an online business affiliates or links up with another online business or ecommerce which has relatively the same product or service offered. These are businesses that compliment one another, like say a karaoke machine store and a site that offers karaoke songs and music.
Tip! An affiliate program that is still growing and has a huge potential market. You must avoid signing up with a program that is not popular or is declining in its reputation.
These sites can exchange links and offer their customers the products and services of the other. What generally happens is that every time the other site through the marketing efforts of the other site generates a sale, the affiliate partner gets a share or commission from the sale. The more members there are in an affiliate program means more profit and sales.
Another positive effect is that because there are links exchanged, traffic may increase in your website because they are advertised in a multitude of other sites. With more visitors you can effectively showcase your business to more people.
Tip! Select a lucrative niche. You will need to have affiliate program information about how profitable any opportunity you are interested in will do.
Other affiliate program information frequently sought after is on how to start the affiliate program.
This is where it could get tricky. There are various ways to start an affiliate program. Some of them require you to install a program, like CGI scripts, in your website where you can track where the visitors are going and lots of other aspects of work like accounting commissions, paying them yourself, promotion, security and lots more. Or you can get an affiliate program host to do these for you. A merchant account could also be the solution you need. They will setup everything including the lists of other websites that can be a part of your affiliate program.
Tip! The affiliate program system should offer a variety of landing pages so that affiliates can set a different landing page for every text, banner, and ad links.
When looking for affiliate program information, you have to make sure that the information you get is detailed and very informative. Some affiliate program information offered on the Internet is just promoting other websites and their services. You have to make sure that what you will be getting will be beneficial for your business. A little devotion of time and effort will go a long way. Making your online business a resounding success will take a lot of work. Affiliate programs are a great way to earn you extra income as well as boost your traffic flow. Take the time to get the affiliate program information now to start your own affiliate program.
Tip! Answer any questions you get about your affiliate program from your visitors or affiliates as quickly as you can.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
Getting an Effective Affiliate Program Listed
As noted and experienced by many, the Internet offers boundless opportunities to make money off a website. This is extra income that anybody would like to have. Aside from the wares you are selling off your website, you can still make money off other ways. One good example is with affiliate marketing. Having a good affiliate program can provide you a five-figure income as well as a noticeable increase in website traffic.
While many webmasters have started their own affiliate program directory, not so many have flourished and have gained success with it. In fact, it has been said that almost five percent of websites with affiliate programs can really claim success and a good steady income. Many have failed to get themselves in an affiliate program directory, which can open their affiliate programs to a wider and bigger network.
An affiliate program directory is the next step to make your affiliate program a success. So just what is an affiliate program directory? It is a website wherein everything that you will need to start an affiliate program or to jump-start your affiliate program can be located.
There you will see different links wherein affiliate program software can be acquired. Such software will help make your affiliate program easier to operate and maintain. This affiliate program software is either free in a limited trial period or can be purchased with all the features included.
Affiliate program directories can also provide reviews and articles wherein the newest and most innovative affiliate networks are being presented and offered. Affiliate networks have a list of all the affiliate programs you can join. There you can find the affiliate programs that are best suited for your own affiliate program. Having the right niche and similar market will work best since the customers are inclined to search for similar products.
Aside from that, you can get a lot of tips and guides in how to make your online business and website make more money for you. You can read some or all of these tips to educate yourself in the ever-competitive world of online business. The more you know, the better you will be at thinking of your own ways of getting ahead. Also, you can get newsletters every month that can keep you updated and well informed of the advances in affiliate marketing programs.
Tip! Choose a mortgage affiliate program that offers excellent affiliate support and communication. A good way to test the waters as to how good the mortgage broker or lender's communication and support is with their affiliates is to simply email an inquiry.
The great multitude of affiliate program directories that can be found on the Internet provides for a wide choice. You can find which one will be suited for your own affiliate program. You can base this on your budget and the size of your company.
Tip! A top affiliate program is a viral marketing strategy.
Some affiliate directories will provide you the step-by-step guide on how to join their affiliate directory. Once a member, your own affiliate program can be viewed in their directory for others to browse. With the affiliate directory more businesses will be able to know of your business' existence allowing for a bigger market and more partners.
Get the chance to see the potential of your business grow. Affiliate program directories are the next big step that can elevate your business. The more affiliate program partners you have the more potential customers you can reach. All you need is some diligence in joining as many affiliate program directories that you can.
Tip! An affiliate program that pays out 30% or more would be a great choice. There are some programs offering this kind of compensation.
In any business, advertising and marketing is the key. Online businesses don't differ. Exert the time and effort to be a part of as many affiliate program directories as you can and it may be well worth your effort.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
While many webmasters have started their own affiliate program directory, not so many have flourished and have gained success with it. In fact, it has been said that almost five percent of websites with affiliate programs can really claim success and a good steady income. Many have failed to get themselves in an affiliate program directory, which can open their affiliate programs to a wider and bigger network.
An affiliate program directory is the next step to make your affiliate program a success. So just what is an affiliate program directory? It is a website wherein everything that you will need to start an affiliate program or to jump-start your affiliate program can be located.
There you will see different links wherein affiliate program software can be acquired. Such software will help make your affiliate program easier to operate and maintain. This affiliate program software is either free in a limited trial period or can be purchased with all the features included.
Affiliate program directories can also provide reviews and articles wherein the newest and most innovative affiliate networks are being presented and offered. Affiliate networks have a list of all the affiliate programs you can join. There you can find the affiliate programs that are best suited for your own affiliate program. Having the right niche and similar market will work best since the customers are inclined to search for similar products.
Aside from that, you can get a lot of tips and guides in how to make your online business and website make more money for you. You can read some or all of these tips to educate yourself in the ever-competitive world of online business. The more you know, the better you will be at thinking of your own ways of getting ahead. Also, you can get newsletters every month that can keep you updated and well informed of the advances in affiliate marketing programs.
Tip! Choose a mortgage affiliate program that offers excellent affiliate support and communication. A good way to test the waters as to how good the mortgage broker or lender's communication and support is with their affiliates is to simply email an inquiry.
The great multitude of affiliate program directories that can be found on the Internet provides for a wide choice. You can find which one will be suited for your own affiliate program. You can base this on your budget and the size of your company.
Tip! A top affiliate program is a viral marketing strategy.
Some affiliate directories will provide you the step-by-step guide on how to join their affiliate directory. Once a member, your own affiliate program can be viewed in their directory for others to browse. With the affiliate directory more businesses will be able to know of your business' existence allowing for a bigger market and more partners.
Get the chance to see the potential of your business grow. Affiliate program directories are the next big step that can elevate your business. The more affiliate program partners you have the more potential customers you can reach. All you need is some diligence in joining as many affiliate program directories that you can.
Tip! An affiliate program that pays out 30% or more would be a great choice. There are some programs offering this kind of compensation.
In any business, advertising and marketing is the key. Online businesses don't differ. Exert the time and effort to be a part of as many affiliate program directories as you can and it may be well worth your effort.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
8 Key Factors That Define A Good Affiliate Program
Affiliate programs are a popular way to earn money online. But do you know what to search for in an affiliate program? It is important that you know what constitutes the best affiliate program before you sign up with any program.
8 Key factors that define a good affiliate programs are as follows:
1. Reputable and high quality products, services or business opportunities. If you join up an affiliate program that does not have a good reputation, you will be wasting your money and time, and your online reputation will also be affected. An affiliate program with high reputation will also enable you to succeed because it will be easy for you to make sales.
2. Good references and stability. The internet is full of scams. You will therefore need to join an affiliate program that has some good reviews and references; and the company must be stable and financially sound. If you do not research this, you risk joining an affiliate program which is a scam.
3. Pays high commissions. Various affiliate programs offer a wide range of commissions. You will need to look for an affiliate program where your earnings are high. The affiliate program's commission structure is therefore very important, and you need to be fully informed about the potential commissions you can earn for each sale before you join any affiliate program.
4. Residual income opportunity. The best affiliate program is one for which you are rewarded several times over, just from a single sale. For example, if you make a sale today, some affiliate programs will reward you if that customer makes another purchase in the future, or if they refer someone who will make a purchase. This will simply increase your earnings in the long run.
Tip! The affiliate program should provide accurate affiliate stats. Providing a solid stats package gives affiliates the ability to track their campaigns, make necessary adjustments, and generate more sales.
5. Reliability of payment. Research on how reliable the affiliate program is at paying its affiliates. When you are in business, you will have some ongoing costs, such as marketing your business, and driving traffic to your affiliate website. You will therefore need to have constant payments to help you with the cash flow. Equally important is how frequent the program pays its affiliates. You would not want to wait months before you get paid.
6. Availability of support and marketing tools to affiliates. You will need all the support and tools you can get in order for you to make sales and earn some commission. Some affiliate programs are good than others in terms of proving this support. Do your research and find an affiliate programs that offer support and tools which will make your job easier.
Tip! Be aware of the minimum quotas or sales targets that you must fill. Some affiliate programs imposes pre-requisites before you get your commissions.
7. A program that suits your interests or match your online business. It is important for you to choose an affiliate program that has products or services that are of interest to you, so that you will enjoy marketing them. If you already have an online business and a website; you will need to choose an affiliate program that matches or complements what you already sell on your website. Your affiliate business is a long term commitment, so you will need to make the right choice so that you sign up with a program that has products that you will enjoy marketing.
8. An affiliate program that is still growing and has a huge potential market. You must avoid signing up with a program that is not popular or is declining in its reputation. While it is important to choose an affiliate program that has been in existence for a while and is stable, avoid joining a program that has exhausted its market growth potential or is simply losing its attractiveness. You want to sign up with a program that is in high demand and will be easy for you to sell.
Tip! The affiliate program should have a good reputation for paying affiliates on time. There are some affiliate programs that cheat their affiliates by not paying them on time or not at all, do your best to avoid these programs.
By using the guideline presented above, you will be able to pick an affiliate program that pays you well and on time. You will also join an affiliate program with easy-to-sell products that have high reputation and are in demand; and you will get the necessary support to make it easy for you to make sales.
As an affiliate, you will want to see your commission checks increasing gradually over time; and the above factors will make this possible for you, if you select the right affiliate programs.
Tip! Save time and money by making your affiliate program, like your business, as automated as possible.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
8 Key factors that define a good affiliate programs are as follows:
1. Reputable and high quality products, services or business opportunities. If you join up an affiliate program that does not have a good reputation, you will be wasting your money and time, and your online reputation will also be affected. An affiliate program with high reputation will also enable you to succeed because it will be easy for you to make sales.
2. Good references and stability. The internet is full of scams. You will therefore need to join an affiliate program that has some good reviews and references; and the company must be stable and financially sound. If you do not research this, you risk joining an affiliate program which is a scam.
3. Pays high commissions. Various affiliate programs offer a wide range of commissions. You will need to look for an affiliate program where your earnings are high. The affiliate program's commission structure is therefore very important, and you need to be fully informed about the potential commissions you can earn for each sale before you join any affiliate program.
4. Residual income opportunity. The best affiliate program is one for which you are rewarded several times over, just from a single sale. For example, if you make a sale today, some affiliate programs will reward you if that customer makes another purchase in the future, or if they refer someone who will make a purchase. This will simply increase your earnings in the long run.
Tip! The affiliate program should provide accurate affiliate stats. Providing a solid stats package gives affiliates the ability to track their campaigns, make necessary adjustments, and generate more sales.
5. Reliability of payment. Research on how reliable the affiliate program is at paying its affiliates. When you are in business, you will have some ongoing costs, such as marketing your business, and driving traffic to your affiliate website. You will therefore need to have constant payments to help you with the cash flow. Equally important is how frequent the program pays its affiliates. You would not want to wait months before you get paid.
6. Availability of support and marketing tools to affiliates. You will need all the support and tools you can get in order for you to make sales and earn some commission. Some affiliate programs are good than others in terms of proving this support. Do your research and find an affiliate programs that offer support and tools which will make your job easier.
Tip! Be aware of the minimum quotas or sales targets that you must fill. Some affiliate programs imposes pre-requisites before you get your commissions.
7. A program that suits your interests or match your online business. It is important for you to choose an affiliate program that has products or services that are of interest to you, so that you will enjoy marketing them. If you already have an online business and a website; you will need to choose an affiliate program that matches or complements what you already sell on your website. Your affiliate business is a long term commitment, so you will need to make the right choice so that you sign up with a program that has products that you will enjoy marketing.
8. An affiliate program that is still growing and has a huge potential market. You must avoid signing up with a program that is not popular or is declining in its reputation. While it is important to choose an affiliate program that has been in existence for a while and is stable, avoid joining a program that has exhausted its market growth potential or is simply losing its attractiveness. You want to sign up with a program that is in high demand and will be easy for you to sell.
Tip! The affiliate program should have a good reputation for paying affiliates on time. There are some affiliate programs that cheat their affiliates by not paying them on time or not at all, do your best to avoid these programs.
By using the guideline presented above, you will be able to pick an affiliate program that pays you well and on time. You will also join an affiliate program with easy-to-sell products that have high reputation and are in demand; and you will get the necessary support to make it easy for you to make sales.
As an affiliate, you will want to see your commission checks increasing gradually over time; and the above factors will make this possible for you, if you select the right affiliate programs.
Tip! Save time and money by making your affiliate program, like your business, as automated as possible.
Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Internet Home Based Business in the 21st century.
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