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Wednesday, December 26, 2007

What To Know About Pay Per Click Search Engine Advertising in Your Google Adwords Campaign

If you're one of those people that has not had any luck with your pay per click search engine advertising, chances are you aren't building your keyword advertising lists correctly. In order to get the most from google adwords, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. With these tips you'll find your google adwords campaign will be made easy.

The first step to making a keyword list for your pay per click search engine advertising is to write down your targeted traffic and keywords you think suit them best. One of the easiest ways to do this is to think about how you would search for your product in the search engines. If you search for your product with these keywords, chances are hundreds of thousands of other people are doing the same thing.

Profitable keywords for your pay per click search engine advertising campaign can be found using the overture keyword suggestion tool. This will allow you to find what keywords are being searched the most, which will help you generate more traffic to your website. Place the top few keywords that you find in your titles of articles and blog posts, along with the first few sentences of the content on your website. The more you place the top keywords or targeted keywords on your website, the better chance you will have of climbing higher on the search engines.

Another great thing with a keyword suggestion tool like Overture is that you can find a large list of profitable keywords for your pay per click search engine advertising campaign. This will allow you to build a list of multiple ways people are searching for the same product. If you can target multiple keywords, you will be able to have several lists on many of your pages. The more keywords you place on your website, the better chance you have to make money from it. If you can target several keywords as oppose to one or two you can cut down on repetition.

When you're choosing keywords for your pay per click search engine advertising campaign, try and be as specific as possible. If you want to generate any kind of traffic that is specific to your site, you want to stay away from vague and basic keywords. By selecting specific keywords it lowers the competition you will face for the keyword and lower the cost per click you will be spending. By having specific keywords you will assure yourself that your keywords bring in qualified traffic that is worth your time.

There are multiple ways to make your pay per click search engine advertising campaigns made easy and specifying your keyword list is just the start. While there are many things you can do to get the most out of your keyword lists, finding the most specific and cost efficient keywords using a keyword suggestion tool is one of the best things you can do. After creating a list, you will be on your way to making money in no time.
Tip! Effective pay per click management begins with devising a strong pay-per-click strategy that will result in driving qualified traffic to your website. Qualified traffic, or targeted traffic, is traffic from your target audience - those who are specifically searching for what you have to offer.

Leonard Bartholomew's pay per click search engine advertising site will help you find the most profitable keywords you need to make the most of your pay per click marketing. Find tips, tools, products, an excellent keyword suggestion tool and more about: pay per click search engine advertising.

Pay Per Click Strategies - Effectively Using Google AdWords

Pay Per Click search is a great way to get immediate traffic to a web site while you are building your organic traffic or to supplement organic traffic. It is no secret that Google is a great place to spend money on paid search, but there are a few things to keep in mind to make sure you don't go broke in the process.

1. Know your profit margins. This may seem simple, but specifically, what I mean is make sure you are not spending more money for your clicks than you will return on a sale. It sounds crazy, but it is easy to let your spending get out of control. One way to manage this is to focus on less popular keywords. I would much rather have a high ranking and more traffic from a specific keyword at a reasonable price, rather than a mediocre position that I am paying a lot of money for.

2. Do not utilize Google's "content network". Those who sell "AdSense profit" courses and the like will not like me for saying this, but that is where many of your clicks will end up if you send traffic to the content network. Go for the search network exclusively, and you will have plenty of better-qualified borrowers that are searching right from Google's home page.

3. Monitor and Adjust. In this business, you need to continually analyze what you are doing in your web marketing campaign and also be willing to adjust. I have used several personal sites as "test beds" over the years and sometimes it hurts, but this is the only way to really learn what works and what doesn't. Recently, I made a change on one of my affiliate sites that resulted in a decrease of almost $1,000 in just a few weeks (not a good thing). If I was not closely monitoring this, it could have resulted in an even greater loss.

4. Set a budget and stick to it. Enough said. Be committed to spending money to promote your business, but know your limits.

Anthony Kirlew is an Internet Marketing Specialist and a life long entrepreneur. Among his diverse business interests, he is the founder of The Web Traffic Team located at http://www.webtrafficteam.com, an Internet Marketing firm committed to helping businesses increase their revenues, both online and offline, through effective Internet Marketing strategies.

Pay Per Click, SEO & Article Marketing: Which Method Should You Choose?

There's no question, the three most popular ways to drive targeted traffic to your website are pay per click advertising, SEO (Search Engine Optimization) and article marketing. And if you're on a limited budget like most marketers, you need to know the answers to the following three critical questions:

1. Which of the three methods work the best?

2. Which of the three methods should you use?

3. Which of the three methods is the most cost effective?

In this article, I'm going to answer all three of those questions and then give you my recommendation.

Let's examine the most popular of the three marketing methods first, pay per click advertising:

Pay Per Click advertising is a huge, multi-billion dollar a year industry and are huge cash cows for both Google and Yahoo. There is no faster way to drive targeted traffic to your website than with a ppc advertising campaign.

For instance, with Google Adwords, you can literally be driving targeted traffic to your website and making money in just a matter of minutes.

Does ppc advertising work? Yes and no. For some, it works extremely well. For the vast majority however, ppc advertising simply leads to frustration and money down the drain.

So, what's the problem? Actually, there are several problems:

Inexperienced marketers who don't have a clue about how to write ads that will enable them to get the most out of their ppc advertising campaign.

Exorbitant keyword costs.

Click fraud.

Because of the "pie in the sky" climate of Internet marketing, many marketers have a fatal "get rich click" mentality, because of what they've read in some e-book.

They want instant gratification...that magic pill if you will!

They're not interested in taking the time to learn how to do things the right way. So, they throw a bunch of money at a ppc ad campaign, fall flat on their face and then come away convinced that Internet marketing doesn't work and is nothing but a scam.

Exorbitant keyword costs is another huge problem. While doing research for this article, I visited Yahoo/Overture to price the popular keyword, "Internet marketing."

This is what I discovered. At the time this article was written, if you wanted the #1 position, it would cost you $2.51 per click. Ouch! Just to be listed last on the first page at #31, it would cost you 95 cents per click. Double ouch!!

Needless to say, you have to be one of the "big boys" to play over at Yahoo's sandbox.

The keyword "Internet marketing" was much more reasonably priced over at Google. The minimum bid was only 10 cents.
Tip! However, if you are not familiar with pay per click advertising, then you may want to consider taking it slowly so that you can test out your investment. Jumping right into Google or Overture may require a larger investment with little payoff since you have not developed your pay per click skills.

That price isn't bad. But then you have to contend with another huge problem that could potentially eat away at your profits... click fraud.

It is estimated that 30 percent of all ppc clicks are fraudulent. In fact, according to the June 28 issue of the San Jose Mercury News, both Google and Yahoo recently had to settle class action lawsuits regarding this very issue.

Google has to refund an estimated $90 million to advertisers. There is no word yet on the exact amount Yahoo has to refund, although they are liable for $4.95 million in attorneys fees alone.
Tip! Read the rest of the article here: Pay Per Click - A New Way to Get the Word Out on Your Website.

When you consider the billions of dollars both companies make from their ppc programs, the settlements amount to litle more than pocket change.

Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website? Yes, definitely. SEO does work. However, I personally don't think you need to invest thousands of dollars in SEO. Here's why:

With the ever-changing algorithms of search engines, you could spend big money on SEO that may put you at the very top of the search engines today, and then with one major algorithm change, you could drop completely off the charts tomorrow. (Remember Florida?)

Instead, I think you should focus on SEO basics like keyword density, title description, meta tags and acquiring plenty of inbound links.
Tip! However, pay per click search can actually pay off. Increasingly, small and medium businesses find it necessary to pay for search engine ranking and advertising in order to boost their sales.

You should also diversify your efforts to make sure you're receiving traffic from sources other than search engines. You never want to put all of your eggs into one basket. Which brings us to our third and final marketing method:

Article Marketing: Writing articles is quickly becoming the most popular way to drive targeted traffic to your website.

The reason I like article marketing so much is because it's free, and also because articles are viral. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by millions (yes millions) of Internet users.

And because search engines love articles you can expect to get linked to by many high-profile websites, thereby increasing your PR (Page Rank) and traffic as well.

There's also another important by-product of article marketing: Credibility.

Other than testimonials from well known expert marketers, writing articles is the quickest way to establish credibility online.

If you write good, quality content, not only will your articles get published regularly, but they will also brand you as an expert in your field, which will instantly enhance your reputation and bottom line tremendously.
Tip! When your bid and monthly budget has been set, you fill in the particulars for a predesigned text ad that shows up on search pages highlighted in the right hand column or top or bottom of the page. These are pay per click ads.

Don't know how to write? No problem. Hire an affordable ghostwriter over at elance.com.

In closing, all three methods of marketing discussed in this article today work. To what degree however, will obviously depend on the experience, work ethic and ingenuity of the individual marketer.

So, which marketing method should you use?

Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your number one priority.

That said, I also think you should use a combination of all three marketing methods for optimum results.

However, I would caution you to spend your money prudently, in regards to ppc and SEO.
Tip! This has various advantages. Firstly your competition probably won't bother with these words, so you will appear further up the pay per click advert rankings.

Dale King is an ex-advertising salesman and the owner of GuruKnowledge.org

http://guruknowledge.org

How To Build a Huge Pay Per Click Keyword List

Your keyword lists are the root of a good PPC campaign. You should properly research and source quality keywords. Create a good long list. Go deep and go wide, by this I mean investigate every avenue and every avenue off every avenue etc.

Here's a quick example of how to expand your lists by investigating related avenues. In this example I'll use mortgage as the base keyword.

Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?

Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.

Next try expanding into types of mortgage - flexible, interest only etc. take these and mix them up with your first list, as you do this you'll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.

Avoid the general keywords and dig a little deeper to expand on related terms or, here's a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don't always type a search phrase in a logical order.

You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn't matter if this domain doesn't exist, people type things like this into a search engine so it's possible you can pick up low cost traffic with these keywords.
Tip! For more information click Pay per Click Advertising or SEO Article by Robbie Darmona - an article writer who writes on a wide variety of subjects.

For some quick avenues to explore check out these keyword goldmines -

Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo's, hyphens instead of spaces.
Tip! It wasn't the Pay Per Click company's fault. They basically did what they pronised to do.

Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It's important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easietr targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler.

Another great source for keywords are your site Log files they'll tell you exactly what keyphrase has been used to find your site by a visitor.

Darren Yates is the creator of PPC Accelerator a software shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Watch the video demonstration - http://www.ppcaccelerator.com

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?

PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the third highest bidder for the same keyword, etc.

When a visitor then does a search in the PPC Search Engine and clicks on an advertisers bided link, the advertisers account will then get deducted for that click. This only happens once per unique visitor. So if that same visitor clicked on the same advertisers bided link twice, then the advertisers account will only get deducted for the first click.

Why is it easier to earn from PPC Search Engines than other affiliate programs?

PPC Search Engine affiliate programs are a good and easy way to earn some quick cash online. It is a lot easier to earn from PPC Search Engines than most other affiliate programs because you earn from your visitors click-thru's to an advertisers site and not per action or sale.

Where can I find PPC Search Engines that offer affiliate programs?

There are only a few good resources on the Internet that lists a large amount of PPC Search Engines. Most of these are either outdated where they have a lot of PPC Search Engines that don't exist anymore or only mainly gives information about a PPC Search Engines advertising offers.

If you were looking to join some PPC Search Engines that offer affiliate programs so that you can earn some quick and easy cash, then a useful resource to use would be http://www.affiliateseeking.com/ppcaff.php.
Tip! With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.

This is because it lists over 375 PPC Search Engines where you can easily compare what each PPC Search Engines affiliate program has to offer and you can even organize the PPC Search Engines results by Date Added, Minimum Payout, Earnings, etc.
Search Engine Marketing Paid Search Mgmt. and SEO experts. Realize your website's potential.

I have joined a PPC Search Engine. How do I go about advertising it so that I can earn from it?

Once you have joined a PPC Search Engine, you can then easily get promotional links/ material from the affiliate section of the PPC Search Engine account where you can then use them to advertise the PPC Search Engine that you have joined.
- www.speedppc.comPay Per Click Marketing 72,500% Faster Watch The Video Proof - Now

Most PPC Search Engines allow you to advertise them by using search boxes, an xml feed, text links, referral links, banners, a portal page, and more.

About The Author

Jonathon White has been doing advertising/ marketing on the Web for over three years. He is the Webmaster of three sites, which are: http://www.affiliateseeking.com - a categorized affiliate programs directory. http://www.simplysearch4it.com - a general web portal where people can play FREE online games, add free articles, search the Web, and much more. http://www.1hostseeking.com - a web hosting directory.
PPC Experts Trust The Pioneers of Search Engine Marketing & PPC Advertising.

The above article can be re-printed as longs as the bio lines stay in place.

Poker Affiliate Marketing Strategy: PPC Advertising

Using PPC advertising to promote your poker websites is a great internet marketing strategy. PPC advertising allows you to instantly send traffic to a site, no matter how old the website is or how well it is optimized for the search engines.

PPC stands for "Pay Per Click" and has become a very popular online advertising technique. PPC advertising involves bidding on advertising space and paying only when a visitor clicks an ad and visits the advertisers website. Pay per click ads are normally placed next to organic search results.

PPC advertising is really a game of bidding on traffic. You can bid on keyword phrases that are relevant to your website topic.

PPC advertising is also called the following:

· Pay per position · Cost per click (CPC) · Pay per placement · Pay per performance · Pay per ranking

You can being advertising your poker websites with PPC by following these steps:

1. Create an account and deposit money

2. Create your keyword list

3. Bid on ad placement

4. Write and test ad copy

5. Enable your ads to go live

The benefits to using PPC advertising are many. Here are just a few reasons why you should consider this technique as a poker affiliate tool:

· PPC ads allow you to generate as much traffic as you choose immediately.

· PPC advertising generates highly targeted traffic.

· PPC ads give you a new traffic stream.

· PPC advertising allows you to easily track your investment.

Below are some vital things to consider as you're getting ready to play your pay per click campaign:

1. Know your product
Tip! With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.

2. Stay within your advertising budget

3. Don't overbid

4. Keep an eye on results

5. Find less obvious, highly profitable keywords to bid on

6. Write effective ads and constantly test and tweak

7. Make sure that the website you're sending traffic to is converting well
StealthEmployed.com Find Stealth info about how to make money online

When executed properly, PPC advertising can be extremely powerful and can provide a great return on investment. If you're looking to generate more traffic to your poker websites, I would encourage you to look into the world of PPC advertising... it is an easy way to see results quickly.
Pay Per Ship Advertising No Risk of Click Fraud and Highly Visible Ads Delivered Via FedEx!

Learn how to become a super poker affiliate by promoting the best poker affiliate programs at http://www.epokeraffiliate.com/

Affiliate PPC Program, Adsense Can Make You A Quiet Fortune

Before leading affiliate PPC programs like Adsense came along, many web sites were losing money. In fact the debate over what exactly needed to be done to ensure that a web site could pay for itself had raged for a number of years.

With the rise of this popular affiliate ppc program, it became possible for the first time for web sites to make significant amounts of cash without selling a single product or service.

Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task. It was obvious that getting the visitors to a site to click at an ad for more information was a whole lot easier than getting them to purchase something from the site. It was clear that they were bound to make a serious income from being paid every time somebody clicked on the ads displayed at their site, even if every click paid just a few cents.

The result has been that the quality of content on the net has improved dramatically as many smaller sites and blogs have aggressively gone all out to compete for traffic and ppc affiliate program revenue with larger more established sites.

Christopher Kyalo is a successful online entrepreneur involved in several lucrative affiliate programs. Read other parts of this article at his Affiliate program blog. Subscribe to his Affiliate Insider Secrets newsletter now and access a free copy of his life-changing special report My Sure Fire Guide To 6-figure check Affiliate Success. To subscribe simply send a blank email now to affiliate-insider-subscribe@yahoogroups.com

PPC Affiliate Programs

Ppc affiliate programs are very common to see on a website. Ppc affiliate programs are can be very useful in providing your website with content & earning free advertising credits. By adding a free search bar to your website, you can generate a lot of free traffic for every search & click done. Here are some ppc affiliate programs pro's & con's.

Pro With most ppc affiliate programs, after you join they will give you a HTML code to place on your website for a fast & easy setup. Once the free search bar is up and running you can start earning credits towards ppc search engine advertising. Think of the savings you don't have to pay for targeted ppc advertising no more. On most ppc affiliate programs you earn $0.05 per search and $0.10 per click done from the free search bar on your website. Say you earn only $1.00 a day, I know that doesn't sound like a lot but if your keyword is "web hosting" @ $0.01 per click for top position that's 100 unique targeted visitors to your website to help you earn more ppc advertising credits & buy your products.

Con Ppc affiliate programs can be blamed for one of the main reasons there is so much click fraud on the Internet today.

Pro Ppc affiliate programs have worked harder then every to put a stop to click fraud by tracing different ip address to make sure all clicks are unique visitors. So the advertiser do not get scammed for there money or earnings.

Pro Ppc affiliate programs provide your visitors with free content and enabling search capabilities on your website allowing visitors to do research or to help find something there looking for. By using a quality ppc affiliate program you get quality content that keep your visitors coming back daily to find what they need.

As you can see there are more pros then cons when it comes to ppc affiliate programs. If you already have a website and it doesn't have search capabilities you're missing out on free advertising & building customer appreciation by providing them with a free service allowing them to get what they want when they want it. Ppc affiliate programs is an easy way to help jump star your online business.
Tip! Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task.

Paid Results

Affiliate Marketing and PPC Beginners Guide

Affiliate marketing is taking the internet by storm it is turning paupers in to kings and with this article I will send you on your way to becoming a master of Affiliate marketing.

First of all affiliate marketing comes in all shapes and forms but has three main components, The Product you are marketing, the commission you are paid and how you market the product.

Firstly the products, there are a large range of products to choose but the choices I recommend are

Hellopharmacy.com -This online pharmacy has a large of range of Prescription drugs including the popular men's impotence drugs Cialis and Viagra; you get $20 on all first sales and $10 on re orders.

Commission Junction - Is similar to a middle man which handles a large range of affiliate products for different companies, you sign up and choose of literly tens of thousands of quality products, commissions can range from $1 to thousands of dollars.

Clickbank is similar to Commission Junction but its product range is generally of lesser quality such as money making e-books and the like.

Now choosing your product can be a some what interesting experience but the best results are usually achieved by choosing a niche area where competition is less and choosing no more that two to three products at most.

Now generally commissions range all over the place that's why I recommend a pharmacy for a first try as it's quite good, but there are plenty of other areas, you just got to find them.

Now that you have chosen your product range it is time to market the product with PPC.

Pay per click it is what is says you pay per click, recommend that you try to budget for a loss at start and learn from it, try to be specific with your keywords. In the PPC arena you usually have to bid against other users
Tip! Of course many web masters and blog owners could see the benefits of the affiliate ppc program right from the word go. Experience had already shown them that selling something online was not a very easy task.

Google Adwords - Generally the biggest out there usually works.

Pageseeker/Roar - Produces quality clicks highly recommended.

GOclick - Have found lower quality clicks but generally cheaper.

It may take time to find the right niche and ppc advertising but if you can find the right balance, you'll be making money in no time.
Search Engine Marketing Paid Search Mgmt. and SEO experts. Realize your website's potential.

Copyright Alexander Price 2006 All Rights Reserved

Alexander Price is an expert in Affialte Marketing and Online pharmacys.

If you want to sign up as an affilate at his website http://hellopharmacy.com/affiliates.php you are more than willing to do so.